Digital Business Management

Roberto Bastida
Mind Map by Roberto Bastida, updated more than 1 year ago
Roberto Bastida
Created by Roberto Bastida over 6 years ago
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el mapa mental de business

Resource summary

Digital Business Management
  1. 1.1 Introduction to Digital Business and E-commerce
    1. Differences between digital business and e-commerce
      1. E-commerce
        1. The transaction is the purchase / sale and all the features of this transaction
          1. To sell a product is required:
            1. Inventory, suppliers, negotiatons, payments, purchases, etc.
            2. Sumary: All electronically mediated information between an organization and stakeholders
              1. The e-commerce has the sell-side and the buy-side
          2. Digital business
            1. The processes are behind the sale
              1. How business apply technology and media to improve competitivenessof their organization through optimizing intenarl processwith online and traditional channelsto market and supply.
                1. The digital business implies several others enterprise systems and networks with business associates, authorities, banks, export/import agents, etc.
          3. A digital business use the Internet to connect with customers, partners, suppliers, employees and any related entity
            1. The main drivers for adoption are:
              1. Generally related to profitability or generating value to an organization
                1. Cost/efficiency drivers: Increasing speed with which supplies can be obtained. Increasing speed with which goods can be dispatched. Reduced sales and purchasing costs. Reduced operating costs.
                  1. Competitiveness drivers: Customer demand. Improving the range and quality of services offered. Avoid losing market share to businesses already using e-commerce.
                  2. To types of Barriers to adopt the new technology
                    1. Practical
                      1. practical risks are those that are related to bad management of the process that can result in a bad customer experience.
                        1. Websites that fail because of a spike in visitor traffic after a peak- hour TV advertising campaign.
                          1. Hackers penetrating the security of the system and stealing credit card details.
                            1. A company emails customers without receiving their permission, so annoying customers and potentially breaking privacy and data protection laws.
                              1. Problems with fulfilment of goods ordered online, meaning customer orders go missing or are delayed.
                                1. Email customer service enquiries from the website don’t reach the right person and are ignored.
                              2. Strategical
                                1. Strategic risk includes perception of a high cost of adoption or making wrong decisions about digital business investment
                            2. Digital technologies
                              1. Internet, World Wide Web and the Wireless Communications
                                1. The organizations make significant changes on their processes, structures and systems
                                  1. issues
                                    1. Rate of inovation, like social media and search engines, adopt new business and revenue models, new marketing techniques, people and tools to managing the technology
                                    2. Risks
                                      1. Poor site design, availability or performance, products unavailable although advertised, poor experience or service, negative reviews, managing security and data privacy.
                                2. Organizations have been applying digital technologies generally to gain competitiveness, reduce costs and increase revenue. These digital technologies can transform not only internal processes related to employees or partners but also those related to customers. It is in this regard that we talk about two different terms: digital business and e-commerce. Digital Business, is the way business apply the digital technologies in their core processes. Organizations tap into the implementation of digital technologies when there are tangible benefits to be gained in a short time, these benefits are related to optimizing the way they currently work with your suppliers, how fast products are shipped to customers, or, how demand can be increased, and other examples. Organizations also have to deal with risks of digital business adoption such as wrong decisions about the digital business
                                  1. 1.2 Marketplace Analysis for E-commerce
                                    1. Market analysis
                                      1. Is important because it allows us to analyze supply and demand for a good or service within a market in order to determine the penetration that this may have on the real market.
                                        1. Competitors
                                          1. 1. How they perform?, 2.How they fail, 3. How they success?, 4.What market you can take?
                                          2. Audiences
                                            1. 1. Where they are?, 2. How they react and interact?, 3. Where they are going?, 6.How you can retain them?, 5. How to comunicate with you and your staff?
                                          3. The online elements of the organization’s environment.
                                              1. Elements of Micro- enviroment
                                                1. Suppliers: Competitors: Intermediaries: Customers:
                                                2. Elements of the macro-environment
                                                  1. Society, Country specific- International legal, Coutry specific-International economic, Technology
                                            1. Tools to analize the marketplace
                                              1. Marketplace map
                                                1. One of the most relevant parts of the analysis of online marketplace is the set of techniques/tools they can use to evaluate a company within its online marketplace for instance
                                                2. Marketplace channel structure
                                                3. The business model of company
                                                  1. One time than the analysis is done, the company have make your model of business, one of them is the canvas model
                                                    1. Canvas model
                                                      1. Value proposition
                                                        1. Products or/and services a business offers to meet the needs of its customer
                                                        2. Customer segments.
                                                          1. The target audiences to whom the value proposition will serve.
                                                          2. Customer relationships.
                                                            1. The types of relationships that will be formed.
                                                            2. Channels.
                                                              1. The methods by which the organization’s services will be delivered and the audiences reached
                                                              2. Key partners.
                                                                1. To exploit online and offline value networks, forming partnerships gives an opportunity of expanding reach and taking advantage of existing organizations
                                                                2. Activities.
                                                                  1. The key activity to deliver the product and generate revenue
                                                                  2. Resources.
                                                                    1. Process and people than have the company to make and deliver the product
                                                                    2. Cost structure.
                                                                      1. Differents costs, these sould be cheked against activities and resources
                                                                      2. Revenue stream
                                                                        1. This is the method by which a business derives income.
                                                                    3. Revenue models
                                                                      1. Advertising, Cost Per Clic (CPC), Cost Per Thousand (CPM), Cost per Acquisition (CPA), Subscription, Sponsorship, Affiliate marketing
                                                                    4. 1.3 Managing Digital Business Infrastructure
                                                                      1. As set of all the elements necessary to support a project. In this case we could say that it refers to all the elements that enable digital business
                                                                        1. Structure
                                                                          1. Components
                                                                            1. Systems software layer: this is where the processing data take place
                                                                              1. Aplication layer: transform the user´s information in data can be processed
                                                                                1. Physical network and transports standar(TCP/IP) LAYER: this refers the network that carriers the information
                                                                                  1. Storage/physical layer: Components of memory, disks where store the information
                                                                                    1. Content and Data layer: It referes to the processing the data provided by employed into information
                                                                                  2. Architecture
                                                                                    1. This is referred to how all business entities are connected. An entity refers to customers, suppliers, partners or employees. They must be interconnected to share information among all.
                                                                                  3. 1.4 E-environment
                                                                                    1. Legal issues
                                                                                      1. Trade agreements, tax jurisdiction, commercial regulations, patent and brands agreements, and so on.
                                                                                      2. socially responsible
                                                                                        1. comply with a set of environment regulations, “green” packages, not use aggressive materials
                                                                                        2. Social and legal factors
                                                                                          1. Ethical, social, legal factors
                                                                                            1. Cost of access to internet, Value proposition, Ease of use, Safety and fear of the unknown, Buying behavior, Consumer motivation
                                                                                              1. The ethical behavior is related by the society
                                                                                                1. the privacy is related of handling of personal information of consumers
                                                                                              2. Enviromental and green issues
                                                                                                1. Reduce multiple ways about use the natural resouces, print less, less paking, and so on.
                                                                                                2. Taxanation
                                                                                                  1. are regulated in each country where were sold
                                                                                                  2. Economic and competitive Factors
                                                                                                    1. Developement technology and economically
                                                                                                    2. Political
                                                                                                      1. Each country is different legislate
                                                                                                      2. E-goverment
                                                                                                        1. Is different that Political, this is how implements actions to grow the e-commerce in your country
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