Multimedia Instructional Design

Multimedia Instructional Design

1. Ch1. Intro to Multimedia Needs Assessment and Front-End Analysis

   • Breaks analysis into two parts
     • Needs Assessment
       • Process determining goals
         • What is the goal of the ......
       • Provides input into front-end analysis
         • all data gathered will be inserted into front-end analysis
     • Front-End Analysis
       • Collection of technique
       • Help developer narrow the type and level of solution

2. Ch2. Needs Assessment

   • 5 types of needs
     • 1. Normative Need
       • Need that is compared to a standard
         • same level of standard
     • 2.Felt Need
       • What people think they need
         • What we think we want, that is what we need
     • 3.Expressed or Demanded Need
       • Supply and Demand
         • Economic relationship between the sellers and the buyers
     • 4.Comparative Need
       • Some people have a particular attribute; others don’t.
         • When two group with similar characteristic  do not receive a similar services or product
     • 5.Anticipated or Future Need
       • "What will be" rather than "what is"
         • State goal for future
   • Process
     • Determine the present condition
       • Identify root causes
     • Define the job
       • What knowledge and skill required
     • Rank the goals
       • Show how goals are related/connected
     • Identify discrepencies
       • Which part does not communicate well
     • Determine positive areas
       • Identify which part of the copany is doing well
     • Set priorities for action
       • What is the level of impact of the company
   • Data collection techniques
     • Interview
     • Questionaire
     • Observation
     • SImulation

3. Ch3. Front-End Analysis

   • 1.Audience Analysis
     • Identify the understanding, attitudes, and beliefs from audience
       • survey from people about the problem
   • 2.Technology Analysis
     • Identify existing technology capabilities
       • exp: available communication technology, referrence or performance support, testing and assessment
   • 3.Task Analysis
     • Identify the detail how they perform their tasks and achieve their intended goals.
       • break down job duties and task
   • 4.Critical-incident Analysis
     • Determine the skill or knowledge should be targeted
       • focus on task that improve performance
   • 5.Situational Analysis
     • Identify enviromental or organizational constraint which may impact goals
       • examine the work enviroment -job enviroment exp: work enviroment/process -delivery enviroment exp: training facilities
   • 6.Objective Analysis
     • Determine the job task to be addressed
       • write down the objective that are meaningful
   • 7.Media Analysis
     • Select appropriate media delivery strategy
       • instructor-led (presented face to face), computer-based (delivery involving a computer) distance broadcast (television, telephone, radio)web-based (internet), mobile application (mobile ads)
   • 8.Extant-data Analysis
     • Identify existing training materials
       • Determine whether if the solution or part of solution is already exist
   • 9.Cost-benefit Analysis
     • Identify cost and benefit and return of invesment
       • Cost-benefit analysis (CBA)
         • Determine whether you will undertake a project
       • Return on invenstment (ROI)
         • Determine actual benefit
   • 10.Rapid Analysis Method (RAM)
     • Significantly reduce the amount of time to conduct analysis while still obtain valuable information
       • Activities during RAM
         • 1. Prepare for analysis
         • 2. Ask primary questions
         • 3. Listen and record responses
         • 4. Observe actual performance
         • 5, Report results

Images and files in the map