Planning_3

analyzing the situation
1. what is the purpose?
  1. General purpose
    1. To inform
    2. To persuade
    3. To collaporate
  2. Specific purpose
    1. Your goals
    2. Audience actions
    3. Audience thoughts
  3. Check your purpose
    1. Will anything change as a result of your message?
    2. Is your purpose realistic?
    3. Is the time right?
    4. Is your purpose acceptable to the organization?
2. who is the audience?
  1. Developing an Audience Profile
    1. Identify your primary audience
    2. Determine the size of your audience and geographic distribution
    3. Determine audience composition
    4. Gauge audience members’ level of understanding
    5. Understand audience expectations and preferences
    6. Forecast probable audience reaction
select the right midium
gather information
organize the information
1. Benefits of Organization
  1. The Audience
    1. Understanding
    2. Time
    3. Acceptance
  2. The Writer
    1. Energy
    2. Career
    3. Efficiency
2. You can achieve good organization by..
  1. Define your main idea
    1. The Topic; Overall Subject of the Message
    2. The Main Idea; Specific Statement About the Topic
    3. Generating Ideas
      1. Brainstorming
      2. Questions and Answers
      3. Storyteller’s Tour
      4. Mind Mapping
      5. Journalistic Approach
  2. Limit the scope
  3. Choosing the approach
    1. Direct Approach
      2. Message Length
      3. It is recommended when the audience’s reaction is likely to be positive
    2. Indirect Approach
      1. Audience Reaction
      2. Message Type
      3. It is recommended when the audience reaction is likely to be negative
  4. Outlining Your Content
    1. State the major supporting points
    2. Start with the Main idea
    3. Provide examples and evidence

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Planning_3

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