3779433
Description
Mind Map by rachel.king, updated more than 1 year ago
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Created by rachel.king
over 8 years ago
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Target Audience
- Age: 16-25, this is because at this age the audience can relate the
most to the artist who is also around their age and is going
through the same things they are. An audience that was older or
younger than this age may not be able to relate themselves to
the lyrics or be as familiar with the themes expressed in the song
as well
- Gender: Primarily female, but the track may also appeal
to males because the sound of the track is quite heavy in
comparison to other tracks in this genre and the lyrics are
relatable to all genders
- Life Stage: They will be GCSE, A-level and University students or people
that are trying to find jobs or establishing what they want to do, they
would be at a busy time in their lives such as moving away or starting a
new job which may make them feel nervous or scared. This allows
them to relate better to the lyrics in this genre that explore desperation
and getting out of a tough situation
- Beliefs and Attitudes: Liberal, people who care about human rights who like to try new experiences, they value friendship and
enjoy spending time with their friends. They would shop more alternatively and stay away from the mainstream. They would
be a range of sexualities and care about equal rights across race and religion etc. They would be easy-going and
- Other Music They Might Like: Indie Pop artists such as Lorde, Lana Del Rey, Melanie Martinez and The 1975, they enjoy listening They may
also listen to Indie Rock/Alternative artists, The Neighbourhood, Imagine Dragons and Twenty One Pilots.;
- Other Brands/ Products: Converse, Doc Martens, Vans, Hair dye, Jeffree
Star, Urban Outfitters, Drop Dead Clothing and Topshop. They would be
keen users of social media and would have accounts for Facebook, Tumblr
and Twitter.
- Hobbies and Interests: Our Target audience would like being social, e.g. going out with friends, they would be
artistic and would enjoy a range of creative activities such as drawing, painting, singing or song writing. They would
be a keen listener to music in general and would like listening to new smaller artists and bands and they would take time to go to concerts and/or gigs.
Media attachments
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