Portfolio Management

Portfolio Management

1. Portfolio

   • Product portfolio
   • Project portfolio
   • Resource portfolio

2. Goals

   • Maximization of value
   • Balance or spread or risks
   • Strategic alignment

3. Product lifecycle management

   • Lifecycle
     • Initiate
     • Design
     • Build
     • Test & integration
     • Release
     • Evaluation
     • Phase-out

4. Portfolio assessment models

   • BCG growth share model
   • General electrics / MCkinsey model
   • Shell directional policy matrix
   • Porters five forces analysis

5. Relevant forms of Intellectual property

   • Copyright
   • Trademark
   • Patent
   • Open-source