CSR (Corporate Social Responsibility )

CSR (Corporate Social Responsibility )

1. Definition

   • Corporation's Initiatives/Management Ways
     • Achieving a balance
       • Economic Imperatives
       • Environmental Imperatives
       • Social Imperatives
     • Interacting & Addressing Expectations
       • Shareholders
       • Stakeholders

2. Activities' Main Areas

   • Leadership, vision & values
   • Marketplace Activities
   • Workforce activities
   • Supply Chain Activities
   • Stakeholder Engagement
   • Community Activites
   • Environmental Activites

3. Why investing in CSR?

   • Winning new businesses
   • Enhanced Relationship with stakeholders
   • Attracting, Retaining and Maintaining a happy workforce
   • Media interest and good reputation
   • Access to funding opportunities
   • Enhancing company's influence in the industry
   • Differentiating from competitors
   • Saving money on energy and operating cost
   • Increase in customer retention

4. Examples about CSR Activities

   • • Environmental Stewardship
       • Recycles differrent types of waste
         • Offers discount to customers who bring in personal tumblers
       • Energy Conservation
         • develops LED lighting to replace halogen lighting.
       • Water Conservation
         • installing the manually operated hand-meter faucet all stores in U.S.A
     • Reasons
       • Cost Reduction
       • Energy Savings
       • Improving environmental footprine
       • High Reputation
       • Creating interest to customers
   • • Operating Community Involvement Program
       • earmarked more than $1.3 million
       • facilitate 13,000 employees to participate
     • Reasons
       • helping community
       • Build Brand Loyalty and Profits
       • increasing employee morale & productivity
   • Disney
     • major provider of aid after natural disasters, such as the 2010 earthquake in Haiti.
     • Reasons
       • Helping Society
       • Increasing Reputation
       • Leverage Media Impact

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