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CSR (Corporate Social Responsibility )
Description
Mind Map on CSR (Corporate Social Responsibility ), created by Judy Nguyen on 02/11/2015.
Mind Map by
Judy Nguyen
, updated more than 1 year ago
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Created by
Judy Nguyen
over 8 years ago
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Resource summary
CSR (Corporate Social Responsibility )
Definition
Corporation's Initiatives/Management Ways
Achieving a balance
Economic Imperatives
Environmental Imperatives
Social Imperatives
Interacting & Addressing Expectations
Shareholders
Stakeholders
Activities' Main Areas
Leadership, vision & values
Marketplace Activities
Workforce activities
Supply Chain Activities
Stakeholder Engagement
Community Activites
Environmental Activites
Why investing in CSR?
Winning new businesses
Enhanced Relationship with stakeholders
Attracting, Retaining and Maintaining a happy workforce
Media interest and good reputation
Access to funding opportunities
Enhancing company's influence in the industry
Differentiating from competitors
Saving money on energy and operating cost
Increase in customer retention
Examples about CSR Activities
Environmental Stewardship
Recycles differrent types of waste
Offers discount to customers who bring in personal tumblers
Energy Conservation
develops LED lighting to replace halogen lighting.
Water Conservation
installing the manually operated hand-meter faucet all stores in U.S.A
Reasons
Cost Reduction
Energy Savings
Improving environmental footprine
High Reputation
Creating interest to customers
Operating Community Involvement Program
earmarked more than $1.3 million
facilitate 13,000 employees to participate
Reasons
helping community
Build Brand Loyalty and Profits
increasing employee morale & productivity
Disney
major provider of aid after natural disasters, such as the 2010 earthquake in Haiti.
Reasons
Helping Society
Increasing Reputation
Leverage Media Impact
Media attachments
c3174fe7-3d2f-4c00-8f55-11ec2100a6f1 (image/png)
aad26f16-2833-4b2d-b88f-3574a7faa43a (image/png)
a933f4af-b79d-4e6a-9cef-b69e3b8be242 (image/png)
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