Marketing Objectives

cerysj98
Mind Map by cerysj98, updated more than 1 year ago
cerysj98
Created by cerysj98 over 4 years ago
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Marketing objectives
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Marketing Objectives
1 Corporate objectives
1.1 These show the main priorities of the organization
1.1.1 example: Improve profitability by 10% over the next 2 years
2 Marketing objectives
2.1 These are set against the corporate objectives and help achieve them
2.1.1 example: Increase market share by 20% over the next 2 years
3 Marketing strategies
3.1 These are plans designed to help achieve targets
3.1.1 Increase advertising expenditure of brand X by 15%
4 Marketing tactics
4.1 Detailed marketing mix activities that affective day to day running
4.1.1 example: Where to advertise, messages, media, targeting etc
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