Celebration - A Christmas Party

Celebration - A Christmas Party

1. TARGET AUDIENCE

   • Consideration
     • Picky Eaters
       • How to make sure that my product is attractive to picky eaters?
       • Would the product be appealing to younger and older audiences?
     • Allergies/Intolerance
       • Allergies are now more common in children
         • Make sure the allergies are obviously labelled.
         • Try to decrease use of nuts and common allergens.
     • Religion
       • Be mindful of people celebrating christmas.
       • Try to use halal products due to location.
       • Could I use traditional Christian or Catholic recipes?
   • Needs and Requirements
     • Fruits and vegetables needed for daily requirements.

2. RESEARCH

   • Primary Research
     • Interview my Target Audience (Adults and Children)
       • Find out what they look for in Christmas dishes and ask for any specific examples
       • What is an appropriate price range for the product?
       • What is a suitable serving size for the products?
       • What would attract the audience most to the product?
     • Visit Restaurants
       • See existing products and which audiences appeal to them
       • Find out the costs of products and presentation.
       • Identify the nutritional content of the products.
   • Secondary Research
     • The Internet
       • Popular recipes and good techniques
       • Energy content of components
     • Recipe Books
       • Get ideas for products
     • Cooking shows

3. FUNCTION

   • Targeted towards people celebrating christmas.
     • Have Balanced Vegetarian Options
   • Be suitable for all ages and genders.
     • What design would be suitable?
     • Which tastes would all ages enjoy?
     • Should be gender neutral
     • Be appetizing to everyone
     • No alcohol - younger children
   • Must be Festive
     • What decorations could be used?
     • What flavours make it a christmas product?
   • What packaging could I use to provide for a different range of consumers?

4. SAFETY

   • Make sure all ingredients are fresh.
     • What methods would I use to ensure they stay fresh?
     • I should research the storage life of the ingredients.
     • Make sure I know the origin on all the ingredients I use.
   • Ensure the product is sufficiently cooked.
     • What procedures should I use to make sure the product is properly cooked?
   • Make sure the products packaging is safe for younger kids. Eg: no sharp metals.
   • How would I make sure the product is safe for consumers?

5. AVAILABILITY OF PRODUCTS/INGREDIENTS

   • What ingredients are widely accessible in Jakarta.?
     • Fresh duck and puff pastry can be limited and hard to find find in Jakarta.
       • What substitutes can I use instead of these?
         • Would this alter the appearance/taste?
   • Some exported ingredients can be expensive in Jakarta.
     • Products such as hazelnuts and dry fruits that are essential in Christmas Cooking can be very expensive.
       • How would I substitute these or balance my budget so that I can buy them?
         • Would I be able to look for recipes that don't include these ingredients?
   • Where will I sell my product?
     • How will I make sure it is accessible by both adults and children.?
       • Would the customers have to refrigerate the products after they have bought them?
         • How would I retain the freshness of the products after it has been sold?

6. FORM

   • How can I attract my target audience to the product?
     • How can I make the product aesthetically pleasing?
     • What could I use to make the product more festive?
     • How can i attract a large age range?
       • Should I focus more on appealing to the adults or the children?
         • Would i be able to attract both at the same time?
         • How would i do this and what techniques should i use?
         • Would the children affect the adults decisions?
   • What techniques can I use to make it more attractvie?
   • Should the flavour, texture, aroma or apperance be most important?
   • How do I make the product more christmassy?
   • How do I make the size and weight approriate for all audiences?
     • How do I cater for all the different age groups?
   • Which texture appeals most to my audience?
   • Aroma is very important with christmas cooking.
     • Which ingredients can I use to enhance the aroma?

7. BUDGET AND SUSTAINABILITY

   • What about the sustainability of the ingredients?
     • Try not to buy a lot of imported ingredients (nuts, dried fruits).
       • Decreases food mile on ingredients.
       • Reduces carbon footprint.
     • Buy local ingredients
       • Reduces pollution.
       • Reduces cost.
       • Reduces import tax.
       • Benefits local community
     • Make sure I know where the ingredients are from and make sure they were made fairly.
     • Reduce carbon emmission