447463
Description
Ansoff Matrix
- Market Penetration
- Developing or finding new products to take you your existing marktet(s)
- This is fine if there is plenty of market share to be had at the expense of your competitors
- This is fine if there is plenty of market share to be had at the expense of your competitors
- Developing or finding new products to take you your existing marktet(s)
- Product Development
- Developing your sales of existing products to your existing markets
- This is an attractive strategy if you have strong market share in a particular market
- This is an attractive strategy if you have strong market share in a particular market
- Developing your sales of existing products to your existing markets
- Market Development
- Developing new markets for your existing Products
- it helps you stay reasonably close to the markets you know and which know you
- it helps you stay reasonably close to the markets you know and which know you
- Developing new markets for your existing Products
- Diversification
- Taking new Products into new markets.
- This is High risk - not only do you not know the products, but neither do you know the markets
- This is High risk - not only do you not know the products, but neither do you know the markets
- Taking new Products into new markets.
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