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Event PR

Description

Mind Map on Event PR, created by Irmi Kraupp on 02/01/2014.
Irmi Kraupp
Mind Map by Irmi Kraupp, updated more than 1 year ago
Irmi Kraupp
Created by Irmi Kraupp over 10 years ago
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Resource summary

Event PR
  1. Kommunikation
    1. die Wahrheit
    2. Definitionen
      1. Marketingmix
        1. USP
        2. Corporate Identity
        3. Erlebnis/Eventmarketing
          1. Sponsoring
            1. Ambushmarketing
              1. PR
                1. Grundlagen
                  1. Arten
                    1. Ziele
                      1. Strategie und Konzepte
                        1. Instrumente der Medienarbeit
                          1. Pressekonferenz (PK)
                            1. Kamingespräch
                              1. Journalisten Einzelgespräch
                                1. Presseaussendung
                                  1. Pressebild
                                    1. Grafik
                                      1. Akkreditierung
                                      2. Roll Out
                                        1. Presseteam
                                          1. Mediazentrum
                                            1. Medienkooperation
                                            2. Krisen Kommunikation
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