467156
Description
Mind Map by danny-hudson97, updated more than 1 year ago
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Created by danny-hudson97
over 10 years ago
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Commercialism Of
The Olympic Games
- Background To
The Olympics
- The Ancient
Olympic Games
- Festival of
Sport, Music
and Religion
- Took place over the
mediterranean over
2000 years ago
- Festival of
Sport, Music
and Religion
- The Cotswold Games
(1600's)
- Established by Robert Dover based
on the Ancient Greek Games
- Established by Robert Dover based
on the Ancient Greek Games
- The Much Wenlock
Olympian Games
- Founded by Dr William
Penny Brookes
- Aim was to 'promote moral, physical and
intellectual improvements of the towns inhabitants
- Founded by Dr William
Penny Brookes
- Modern Olympic
Games
- Baron Pierre De Coubertin
visited Much Wenlock in 1890
and was impressed and inspired
by the event aswell as sports in
English Public Schools and
wanted to re-create a simliar
event on an international level
- Baron Pierre De Coubertin
visited Much Wenlock in 1890
and was impressed and inspired
by the event aswell as sports in
English Public Schools and
wanted to re-create a simliar
event on an international level
- The Ancient
Olympic Games
- Amateurism
- Participating in sport for the
love of the game rather
than the financial gain
- Since the 1960's
amateurism caused many
problems for athletes as
British athletes were still
competing for the love of the
game whereas countries like
American, USSR and East
Germany were all being
funded and competing
because of the money
- Participating in sport for the
love of the game rather
than the financial gain
- The era of
commercialism
- The Los Angeles Summer
Games in 1984 were the first
games to be seriously
associated with commercialism
- Montreal, Canada
(1976) had lost
millions through
hosting the games,
so the 1984 Los
Angeles was the
turning point in
terms of Marketing
and Sponsorships
- Peter Uberroth was appointed to
make the 1984 games a commercial
success, He charged huge sums of
money for TV and Radio rights,
persuaded private companies to build
the major facilities and invited
sponsors to invest. TV gave nations,
political groups and individuals a
stage or 'shop window' to make their
point.
- The Los Angeles Summer
Games in 1984 were the first
games to be seriously
associated with commercialism
- Private Funding
- The 1996 Atlanta Games
showed that the games
could be 100% privately
funded and profit making
commercial organisation
- The Norm is to be privately
funded and profit making
- Appointed companies
become part of the The
Olympic Partner (TOP)
Programme which is
managed by the IOC
- In return for investing the companies can use the Olympic logo on their
merchandising. TOP companies also get first choice on TV slots and allowed to
showcase products at the games. E.g. Coke paid $30million to be part of TOP
Programme but would have cost 3x more if they looked elsewhere
- In return for investing the companies can use the Olympic logo on their
merchandising. TOP companies also get first choice on TV slots and allowed to
showcase products at the games. E.g. Coke paid $30million to be part of TOP
Programme but would have cost 3x more if they looked elsewhere
- The 1996 Atlanta Games
showed that the games
could be 100% privately
funded and profit making
commercial organisation
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