Marketing

Description

Business Mind Map on Marketing, created by Roxy Bredikhina on 17/04/2013.
Roxy Bredikhina
Mind Map by Roxy Bredikhina, updated more than 1 year ago
Roxy Bredikhina
Created by Roxy Bredikhina about 11 years ago
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Resource summary

Marketing
  1. Business
    1. Goals
      1. Processes
      2. Market
        1. Market research
          1. Market segmentation
            1. Market trends
              1. Competition/ Partners
            2. UX
              1. User Research
                1. Interviews
                  1. Personas
                    1. TAs
                      1. Storyboards
                      2. Customer Service
                        1. Getting customers
                          1. Ads
                            1. Google
                              1. Facebook
                              2. Forums
                                1. Partners
                                  1. Accrd. Blog
                                    1. Media coverage
                                    2. Retaining them
                                      1. Brand
                                        1. 4D brand
                                          1. Functional dimension
                                            1. Unique features of product or service
                                            2. Social Dimenstion
                                              1. Identification of person with a group
                                              2. Mental Dimension
                                                1. Touching the soul, creating new Better Me
                                                2. Spiritual Dimension
                                                  1. Global responsibility, something bigger then self
                                                  2. Other ways of introducing brand
                                                    1. Prodct/Value
                                                      1. What is the value for user?
                                                      2. Positioning
                                                        1. Why our brand is better/how different it is?
                                                        2. Style
                                                          1. What is the style of brand, image?
                                                          2. Mission
                                                            1. What is the role of brand for society? Value for all people?
                                                            2. Vision
                                                              1. Where do we want to be?(Market and the world)
                                                              2. Values
                                                                1. Why can you trust the brand as your friend?
                                                        3. Coverage by media
                                                          1. Goals
                                                            1. How to
                                                            2. Communication
                                                              1. Social Networks
                                                                1. Blog
                                                                  1. Goals
                                                                    1. Help community of self-learners
                                                                      1. Create engagement
                                                                      2. Set
                                                                        1. Platform
                                                                          1. Tegs
                                                                            1. Comments
                                                                            2. Topics
                                                                              1. Tips on self-study
                                                                                1. Tips on MOOCs
                                                                                  1. Contests
                                                                                    1. $750 contest
                                                                                      1. Cert of The Month
                                                                                      2. Tips on using accredible
                                                                                        1. Interviews with users
                                                                                          1. Success stories
                                                                                            1. Inspiration
                                                                                              1. Tips
                                                                                                1. Winners of Contests
                                                                                              2. Ideas
                                                                                                1. Usage of infographics
                                                                                              3. Newsletters
                                                                                                1. Newsletters
                                                                                                  1. Subscription to blog posts
                                                                                                  2. Contests
                                                                                                    1. $750
                                                                                                      1. Cert of the Month
                                                                                                    2. Things to do now
                                                                                                      1. Edwizzr work
                                                                                                        1. Survey
                                                                                                          1. Emails
                                                                                                            1. Ideas
                                                                                                              1. Experience
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