4847984
Description
Mind Map by Kemique Scantleb, updated more than 1 year ago
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Created by Kemique Scantleb
about 8 years ago
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Star theory- Richard Dyer
- Richard Dyer came up with the star theory of music videos, it
puts forward the idea that celebrities are artificially
manufacturer to fit in with the male dominated society. Also,
Dyer thinks the by making celebrities be attractive to look at
they can then relate to the audience an are fun to watch,
which then conforms to the male gaze theory. Dyer believes
that celebrities are manufactured in this way to increase the
money coming in.
- Gramsci - Hegemony
- Antonio Gramsci who was a Marxist activist developed
the idea of cultural hegemony whereby it showed his
concern about how powerful those people are who are
in power. He believes that all institutions in society
should benefit from the bourgeoisie {the ruling class}.
- in Britney spears music video she is shown interpritating her own
form of a school girl with ponytails and short school skirts. In her
music video she is always shown to be dancing and singing things
that young girls love to do. She is shown to be empowering and also
sexy in an innocent way. as she is the centre of attention too her
music video 'hit me baby one more time' ,this could make young girls
feel as though they need o be popular and sexual to be in the
limelight, this can then have a negative affect on todays society which
would then agree with Gramsci's ideas.
- in Britney spears music video she is shown interpritating her own
form of a school girl with ponytails and short school skirts. In her
music video she is always shown to be dancing and singing things
that young girls love to do. She is shown to be empowering and also
sexy in an innocent way. as she is the centre of attention too her
music video 'hit me baby one more time' ,this could make young girls
feel as though they need o be popular and sexual to be in the
limelight, this can then have a negative affect on todays society which
would then agree with Gramsci's ideas.
- Laura Mulvey - Male Gaze
- Mulvey puts forward the male gaze theory whereby she
thinks that women should be put in a place where the
are looked a in a sexual way or put as a erotic object.
Male gaze tends to happen when the audience are placed
in the potion of heterosexual man. Mulvey also says that
female gaze is also active, this is when the female puts
herself in the eyes of a man and they can then emphasis
the curves on their body to attract the male and they
also act more sexy and feminine.
- Andrew Godwin -
Amplify, Disjuncture
and illustrate
- Illustrate - music videos can use a set
images to illustrate the meaning of the
lyrics and genre, this is most common
- Amplify - no clear distinction between
the video and lyrics. However, the
video portrays the artists narrative
and layers of meaning are added .
- Disjuncture - this is where the
meaning of the song is
completely ignored.
- Illustrate - music videos can use a set
images to illustrate the meaning of the
lyrics and genre, this is most common
- Mulvey puts forward the male gaze theory whereby she
thinks that women should be put in a place where the
are looked a in a sexual way or put as a erotic object.
Male gaze tends to happen when the audience are placed
in the potion of heterosexual man. Mulvey also says that
female gaze is also active, this is when the female puts
herself in the eyes of a man and they can then emphasis
the curves on their body to attract the male and they
also act more sexy and feminine.
- Antonio Gramsci who was a Marxist activist developed
the idea of cultural hegemony whereby it showed his
concern about how powerful those people are who are
in power. He believes that all institutions in society
should benefit from the bourgeoisie {the ruling class}.
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