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53107
Structured Interviews
Description
(Sociology) Mind Map on Structured Interviews, created by indiaball on 22/04/2013.
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sociology
sociology
Mind Map by
indiaball
, updated more than 1 year ago
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Created by
indiaball
about 11 years ago
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Resource summary
Structured Interviews
A structured interview is a face to face survey; using set questions.
They collect quantitative data so are favoured by positivists
Advantages
Can collet more complex and detailed data than postal questionnaires
Reach a wider range of respondents (overcome literacy problem)
Have improved response rate (70-80%)
Quick to do (as not dependent on postal return)
Greater flexibility in asking (and answering) of questions
Individual attention can be given to help respondents (explain/repear questions)
Can be used with all sections of the population (more representative)
Interviewer presence can make answering questions more interesting for respondent
Fewer 'dont know' responses when face to face
Disadvantages
Very costly
Time consuming
Need to train interviewees
Interview situation is always artificial
Wages for interviewees
Interviewees can sometimes forget/misinterpret a response
Face to face interaction may influence respondents
The emotional state of the interviewee could affect their response
What people say and do are not always the same (validity issue)
Only gain a 'snapshot' of population at a certain time
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