COMM 3405

COMM 3405

1. Modernization

   • The process of economic, social, cultural and political development that leads to a level of organization and production, along with belief systems, similar to those achieved by Western industrial societies
     • Ex. modernizing the Middle East; personality types: traditional, transitional and modern; grocer and the chief: parable; phases: urbanization, literacy, media participation
     • Critiques: uni-linear and uni-directional, ethnocentric, flawed methodology, one-sided, tool for Western cultural imperialism
       • Cultural Identity
   • Media
     • Mobility multiplier, teaches new desires and satisfactions, modernizing force, can speed up the process from traditional to modern, increase empathy
       • Empathy
         • The capacity to see oneself in someone else's situation; phenomenon of modern society, indicates individualism; disruptive to traditional authority or those who have monopoly on knowledge

2. Jurgen Habermas

   • Social Theory
     • Lifeworld and System
       • Lifeworld: medium of the symbolic and cultural reproduction of society, communicative action
       • System: money and power, instrumental and strategic action
       • Modern Society - balance between two
         • liberalizes people from traditional roles and value systems; increases reliance on communicative action and creating a social order
     • Social Evolution
       • Pre-conventional morality
         • Understands what's good and bad; no harm to others
       • Conventional Morality
         • Fulfilling duties, following rules, conforming, no choice
       • Post-conventional morality
         • Questioning morals, developing own morals
     • Social Change
       • The process of planned or unplanned qualitative and quantitative alterations in social phenomenon that can be analyzed in terms of interrelated components
         • Identity
         • Level
         • Duration
         • Magnitude
         • Rate
       • Patterns of Change
         • Evolution
         • Diffusion
         • Acculturation
         • Revolution
         • Modernization
         • Industrialization
         • Urbanization
           • Bureaucratization
   • Public Sphere
     • A realm of our social life in which something approaching public opinion can be formed
       • Public use of reason in rational-critical debate (lifeblood of the public sphere)
         • Disappeared because of economic and structural changes; refeudalization of society; media tries to manipulate and create a public where none exists and manufacture consensus
         • Robust enough to act as a check on the power of the state, dependent on precise socio-economic conditions

3. Spatialization

   • The process of overcoming the constraints of space and time in social life
     • Process in how you change structures and communications on a global level

4. Globalization

   • The spatial agglomeration of capital, led by transnational business and the state, that transforms the spaces through which flow resources and commodities, including communication and information
     • Broadening and deepening of globalism; power and intensity of interdependence, through time and expansion, about circulation of capital,
   • Globalism
     • A process that links due to flows and influences of capital and goods, information, ideas, peoples and forces
       • Comes before globalization
   • Forms of Globalization
     • Economic Globalization
       • Progressive networking of local/national market economies and their tight interconnection with global political economy
     • Political Globalization
       • Impact of the process of globalization on the state and the state system at regional and global levels
     • Cultural Globalization
       • Impact of the process of globalization on the changes of the basic conditions of social relations, and the intimate personal aspects of the way of life
   • Advertising
     • Economic, political, cultural dynamics, presenting and selling new ideas, ways of life
       • Critiques: cultural identity is at stake, cultural imperialism, controlling the flow of information, triumph of American culture