Technical SEO Objectives

HR
1. Launch Expectations document
  1. Create PDPs
  2. Align salary bands with expectation levels
    1. Are salary bands right?
2. Team Motivation
3. Review process, can it be improved?
4. Technical Executive Development Programme
  1. Provide training to ensure execs meet expectations
5. Change Team Perception - Experts/Go to people
6. Incentives/Empowerment
Training
1. Induction plan for new starters
2. Technical SEO training bible
  1. Update all training material
  2. Multilingual Training
3. Qualifications
4. Conferences
Strategies
1. All TEs have aims and objectives
2. TEs actively involved in strategy creation
3. Better reporting/interpretion of data
Sales
1. SEO forecasting
2. Sales Pitch Timeframes/Rehersals
3. Capacity updates (Health checks/Audits)
Capacity
1. Increase contracted technical SEO time
  1. Complete perfect implementation plan
2. Universal Capacity/Forecasting report
3. Sticking to allocated time
Tools
1. Brightedge Clean Up
2. GA Training
3. Disavow Process

Resource summary

	Created by mark.jones almost 11 years ago

	Copied by Micheal Heffernan almost 9 years ago