Buddle Content Marketing

Description

Examples, ideas, inspiration for content marketing
David Nichols
Mind Map by David Nichols, updated more than 1 year ago More Less
David Nichols
Created by David Nichols almost 9 years ago
David Nichols
Copied by David Nichols almost 8 years ago
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Resource summary

Buddle Content Marketing
  1. User case studies
    1. Spotlight on a user focusing on:
      1. Reasons for joining and what their goals were
        1. Their relationship with their coach
          1. How they coach makes a difference
            1. The benefits they're already seeing
            2. Feature on someone with specific nutrition requirements
              1. Vegetarian
                1. Celiac
                  1. Free-from
                    1. Athlete
                  2. Opinion pieces
                    1. Commenting on articles in the media
                      1. Nutrition pieces
                        1. 'Why eggs are a hidden gem in our diets'
                          1. Ways to get fibre into your diet without meat
                            1. 'Myth busters' - blog posts on dispelling some of the biggest myths in nutrition
                            2. Opinions on the impending sugar tax
                              1. Trends e.g. paleo, spiralizer, juicing, low sugar, low carb etc.
                              2. Tips/tricks
                                1. 5 ways with lentils: recipes for success
                                  1. Free-from alternatives that don't cost a fortune
                                    1. Enjoying a BBQ without detriment to your goals
                                      1. Healthy and easy swaps e.g. cauliflower rice
                                        1. Smart ways to reduce sugar and salt in your diet
                                        2. Interviews
                                          1. Example: 15 minutes with 'The Body Coach'
                                            1. With a Buddle coach?
                                            2. Recipes
                                              1. Meals with 5 or less ingredients
                                                1. Packing in your 5-a-day in one meal
                                                  1. Dinner for the family for £5
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