Color & Value

Color & Value

1st Element to have visual impact
Electromagnetic Waves
1. color originates from this
2. if absorbs almost all wavelengths, looks black
  1. subtractive color, process of experiencing absorbing all wavelengths
Color & Light
1. Light spectrum
2. Additive color
  1. dynamic of working w/ colored light rays
Primary Colors of Light
1. red, green, blue
Color & Pigment
1. hue
  1. determined by wavelength
2. tint
  1. adding white
3. shade
  1. adding black
4. intensity/saturation
  1. refers to brightness or dullness
Standard Color Wheel
1. most relevant theory for fashion design
Munsell Color Tree
1. integrates hues with intervals of values
Color & Temperature
1. Warm vs. Cool
Color Interactions
1. Simultaneous Contrast
  1. color looks different when in proximity to other color
  2. Orphism, Simultaneism
    1. movement, light, rhythm more important than presentation of object
2. Bezold Effect
  1. changing one color in multicolor design creates a different visual product
3. Successive Contrast
  1. if stare at a color for long time and look away, the complementary color appears in afterglow
Factors that influence perception
1. size, lighting, surface qualities
Value
1. Low-key values
  1. middle gray values to black
2. High-key values
  1. white to middle grays
3. value scale
  1. gives concept a context
Contrast
1. Hight Contrast
  1. draws attention & provides clarity
2. Low contrast
  1. brings variety in subtle manner
Value & its perception
1. light values
  1. advance/enlarge
2. dark values
  1. recede
3. Values affect density
  1. dark values- have greater visual weight
Roberto Capucci
1. 1 collection; mainly in museums
2. haute coute as art form
3. fashion as architecture

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