Marketing Mix Four Ps

littlewog95
Mind Map by , created over 6 years ago

Business Mind Map on Marketing Mix Four Ps, created by littlewog95 on 04/30/2013.

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littlewog95
Created by littlewog95 over 6 years ago
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Marketing Mix Four Ps
1 Price
1.1 The amount a customer pays for the product
1.2 This is important as it determines the growth and profits made hence to survive
1.2.1 Keeping the business healthy to progess
2 Product
2.1 A product is seen as an item to satisfy the customer needs or wants
2.1.1 It is an tangible good or intangible service.
2.1.1.1 Intangible = Service over the phone e.g. Security Code
2.1.1.1.1 Tangible = Has an physical existence e.g. controller
3 Place
3.1 Place is important for a small or medium sized comany to progess
3.1.1 Without the correct environment it will be hard to make sales
3.1.1.1 And could eventually mean the downfall of a business
4 Promotion
4.1 Advertising to attract more consumers
4.1.1 Online or Tv
4.1.2 Personal selling
4.1.2.1 Sales person knocks at your door for a face to face promotion
4.1.2.2 Public Relations
4.1.2.2.1 Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news.

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