innovation

juan valdez
Mind Map by juan valdez, updated more than 1 year ago
juan valdez
Created by juan valdez over 4 years ago
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Description

innovation simple steps

Resource summary

innovation
1 management
1.1 year-to-year viability of a company depends on its ability to innovate
1.1.1 ability to innovate
1.2 given today's market expectations
1.3 global competitive presures
1.4 strutural change
2 to be strong in innovation the enterprise should do
2.1 clear innovation ambition
2.1.1 make a portfolio of activities
2.1.2 vision your goal
3 the innovation ambition matrix
3.1 core
3.1.1 optimizing existing products for existing customers
3.2 adjancent
3.2.1 expanding from existing business into "new to the company"
3.3 transformational
3.3.1 developing breakthroughs and inventing things for markets tha don't yet exist
4 different ambitions, different allocation
4.1 A leading consumer goods company
4.1.1 core 80%
4.1.1.1 adjacent 18%
4.1.1.1.1 transformational 2%
4.2 A diversified industrials company
4.2.1 core 70%
4.2.1.1 adjacent 20%
4.2.1.1.1 transformational 10%
4.3 A midstage technology firm
4.3.1 core 45%
4.3.1.1 adjacent 40%
4.3.1.1.1 transformational 15 %
5 is necesary to reach the goal
5.1 integration
5.2 funding
5.3 pipeline management
5.4 moving forward
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