73678
Description
Mind Map by hazel.crawford, updated more than 1 year ago
|
Created by hazel.crawford
almost 11 years ago
|
|
STEEPLE analysis of the
RCN's recruitment and
retention of members
- Sociological
- Large
increase in
ageing
members
- Potential
to lose
members
- Less IT aware or
technophobic
- Potential to lose
members as information
exchange is online, via
telephone, fax or email
- Increased focus on customer service, targeted marketing, accessibility of resources
and information, feedback mechanisms/controls and performance management
- Increased focus on customer service, targeted marketing, accessibility of resources
and information, feedback mechanisms/controls and performance management
- Potential to lose
members as information
exchange is online, via
telephone, fax or email
- Potential
to lose
members
- Increase
of foreign
nationals
- English is a second
language
- Potential to lose members as
communications are misunderstood
- Increased focus on customer service, building customer
rapport, also performance and information management
- Increased focus on customer service, building customer
rapport, also performance and information management
- Potential to lose members as
communications are misunderstood
- Younger
people have
developed
IT skills
- Demand for
online
resources and
social media
networking
increases
- Tailoring resources and offer to
members, e.g. introduction of Facebook,
Twitter and social networking hazards
- Focus on user friendly format and rate
of uptake including updating
information, media and risk controls
- Focus on user friendly format and rate
of uptake including updating
information, media and risk controls
- Tailoring resources and offer to
members, e.g. introduction of Facebook,
Twitter and social networking hazards
- Increase in
multi-format and
multi-channel
media
- Tailoring
resources and
tackling risks
- Greater choice
increases competition
and risk including
generational divide of
ability to access
resources
- Competition means members and potential
members wield more bargaining power, competition
is a threat. Multi-format and multi-channels will
impact on future decisions regarding interactions
with social media networking, associated training
issues, continued innovation, develop more human
interactions to bridge he generational gap
- Keeping the offer fresh, monitoring risk (known and
unknown), monitoring strategic d ecisions to ensure
they are up to date with innovation. Continuing
emphasis on customer service and human
interactionsto meet the needs of technophobes.
- Keeping the offer fresh, monitoring risk (known and
unknown), monitoring strategic d ecisions to ensure
they are up to date with innovation. Continuing
emphasis on customer service and human
interactionsto meet the needs of technophobes.
- Competition means members and potential
members wield more bargaining power, competition
is a threat. Multi-format and multi-channels will
impact on future decisions regarding interactions
with social media networking, associated training
issues, continued innovation, develop more human
interactions to bridge he generational gap
- Tailoring
resources and
tackling risks
- Decline in
student
numbers
- Decrease in
resources
- Difficulty in predicting future
student recruitment numbers
- Less students take up
membership and less focus
on student recruitment
- Less students mean less members who convert to full
membership (students pay £10 per annum, compared to
£97.47 for first year of full nurse membership followed by
£194.93 thereafter)
- Less students mean less members who convert to full
membership (students pay £10 per annum, compared to
£97.47 for first year of full nurse membership followed by
£194.93 thereafter)
- Less students take up
membership and less focus
on student recruitment
- Difficulty in predicting future
student recruitment numbers
- Decrease in
resources
- Attitudes to employers and trade
unions changing due to reorganisation
and economy impacting on employers
and employees
- Increased
interest in unions
and membership
- Increase in
regulations/legislation
leading to deviations
or misinterpretations
- Increased
interest in union
membership and
consultations
- More interaction with
members, easier to recruit and
retain members, relationship
becomes more complex
- More interaction with
members, easier to recruit and
retain members, relationship
becomes more complex
- Increased
interest in union
membership and
consultations
- Increase in
regulations/legislation
leading to deviations
or misinterpretations
- Increased
interest in unions
and membership
- Large
increase in
ageing
members
- Technological
- Increased use of
IT and Internet
- Increase in
multi-format and
multi-channel
media
- Ease of access of
online resources
and IT equipment
- Tailoring resources, updating information and targeted marketing and
consumer feedback becomes increasingly important in determining strategy
- Tailoring resources, updating information and targeted marketing and
consumer feedback becomes increasingly important in determining strategy
- Ease of access of
online resources
and IT equipment
- Increase in
multi-format and
multi-channel
media
- Increased use of
IT and Internet
- Economic
- Sponsors finding economic
hardship due to recession
- Sponsors pay part or all of some
recruitment event/materials
- Sponsors pay part or all of some
recruitment event/materials
- Fall in
disposable
incomes
- Less money to spend on union subscriptions
- People have to make a conscious choice about whether to subscribe or not
whereas they might have previously not made a conscious choice
- Increased focus on recruitment and
retention marketing strategies
- Economy influences how sponsors
react when asked to sponsor
marketing events and promotions
- Likely to be less money or
promotional items on offer to induce
recruitment and maintain retention
- Likely to be less money or
promotional items on offer to induce
recruitment and maintain retention
- Economy influences how sponsors
react when asked to sponsor
marketing events and promotions
- Increased focus on recruitment and
retention marketing strategies
- People have to make a conscious choice about whether to subscribe or not
whereas they might have previously not made a conscious choice
- Less money to spend on union subscriptions
- Sponsors finding economic
hardship due to recession
- Enviornmental
- Increased Corporate
Social Responsibilit
- Cultural norms change, new
norms and beliefs affect strategic
decision making
- Introduction of policies
internally, e.g. Members
Dignity Charter and
increased emphasis on
customer service meaning
introduction of core
competencies for employees
- Possible change of focus re
strategy to include emerging
norms and increased emphasis
on values and misson
- Possible change of focus re
strategy to include emerging
norms and increased emphasis
on values and misson
- Introduction of policies
internally, e.g. Members
Dignity Charter and
increased emphasis on
customer service meaning
introduction of core
competencies for employees
- Cultural norms change, new
norms and beliefs affect strategic
decision making
- Increased Corporate
Social Responsibilit
- Ethical
- Ethical
concerns and
practices are
widespread
within the
healthcare
sector
- Political,
environmental
and legal
climate is
influenced an
affected
- May motivate
people to join or
leave the RCN
depending on own
views and the
stance RCN takes
- Important for the
RCN to get the
views of the
organisation
across via press
releases, web
communications,
and broadcasts so
they deliver a
clear message
and information
how this will affect
the organisation
and its' members
- Important for the
RCN to get the
views of the
organisation
across via press
releases, web
communications,
and broadcasts so
they deliver a
clear message
and information
how this will affect
the organisation
and its' members
- May motivate
people to join or
leave the RCN
depending on own
views and the
stance RCN takes
- Political,
environmental
and legal
climate is
influenced an
affected
- Ethical
concerns and
practices are
widespread
within the
healthcare
sector
- Political
- Impact of Francis Report
- Increasing competition from
other trade unions and
increased public focus on
RCN by in general
- RCN produces FAQ's to reassure members' fears,
answer questions and also set up a whistleblowing
hotline. RCN reps are briefed how to deal with queries
and press releases issued. Consultations and training
events to deal with issues.
- Resources and
personnel are diverted to
dealing with crises. Less
money to spend on
recruiting and retaining
members. Focus is
diverted from original
strategy and refocused
on dealing with crises.
- Resources and
personnel are diverted to
dealing with crises. Less
money to spend on
recruiting and retaining
members. Focus is
diverted from original
strategy and refocused
on dealing with crises.
- RCN produces FAQ's to reassure members' fears,
answer questions and also set up a whistleblowing
hotline. RCN reps are briefed how to deal with queries
and press releases issued. Consultations and training
events to deal with issues.
- Increasing competition from
other trade unions and
increased public focus on
RCN by in general
- Rapid change in current
employer policies and NHS
Employer regulations
- Members are more likely to join
when they perceive there may be
a problem with their employer
- May only be able to give 'first aid'
advice when they join and depending on
how they perceive experience, RCN
membership may fluctuate accordingly
- Members who are happy
with their experience tend to
keep their membership but
those who are unhappy may
threaten to discontinue their
membership and may not
even notify of any changes
- Members who are happy
with their experience tend to
keep their membership but
those who are unhappy may
threaten to discontinue their
membership and may not
even notify of any changes
- May only be able to give 'first aid'
advice when they join and depending on
how they perceive experience, RCN
membership may fluctuate accordingly
- Members are more likely to join
when they perceive there may be
a problem with their employer
- Impact of Francis Report
- Legal
- Increase in RCN legal activities
as a result of Francis Report
- Members retain
their membership
out of rear of
employment and
legal repercussions
- Membership
figures stabilise
or fluctuate
depending on
legal and political
environment
- Increase in legal
cases, which
unless won, incur
high legal costs,
increasing liability
and reducing
profitability
- Increase in legal
cases, which
unless won, incur
high legal costs,
increasing liability
and reducing
profitability
- Membership
figures stabilise
or fluctuate
depending on
legal and political
environment
- Members retain
their membership
out of rear of
employment and
legal repercussions
- Data Protections Act 1998
- RCN must comply with Act. Members must comply with their contract
and likewise employers must keep members information confidential
- Information leaks about patients, employees,
occupational health records, displaying staff
records and photos in public areas, monitoring
at work, and disciplinary and dismissal
procedures are all relevant and can trigger
interactions with the RCN via consultations,
engagement, workshops, cases and enquiries
- Increases engagement
with members and
potential members but
must be handled
appropriately and actions
and outcomes monitored.
Poor knowledge and
handling skills may mean
that the RCN loses
member and it's reputation
is damaged.
- Increases engagement
with members and
potential members but
must be handled
appropriately and actions
and outcomes monitored.
Poor knowledge and
handling skills may mean
that the RCN loses
member and it's reputation
is damaged.
- Information leaks about patients, employees,
occupational health records, displaying staff
records and photos in public areas, monitoring
at work, and disciplinary and dismissal
procedures are all relevant and can trigger
interactions with the RCN via consultations,
engagement, workshops, cases and enquiries
- RCN must comply with Act. Members must comply with their contract
and likewise employers must keep members information confidential
- Increase in RCN legal activities
as a result of Francis Report
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