2.1 Sensory Data is sent DIRECTLY to the amygdala, where you
process emotional info. It's also directly next to your memory
centers. Hence why we react emotionally and have strong
memories associated with smells.
2.1.1 With this knowledge of biology,
companies adopt the function by
utilizing scent machines within spaces to
influence feelings and emotions. This
could easily be part of an experiential
designer's job description.