75. Smells Evoke Emotions and Memories

Sara Custer
Mind Map by Sara Custer, updated more than 1 year ago
Sara Custer
Created by Sara Custer over 3 years ago
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Design Mind Map on 75. Smells Evoke Emotions and Memories, created by Sara Custer on 03/07/2017.

Resource summary

75. Smells Evoke Emotions and Memories
1 Experience through the senses: eyes, ears, skin
1.1 routed through the thalamus
1.1.1 sent to the
1.1.2 appropriate
1.1.3 center in brain
1.1.3.1 then you react appropriately
2 EXCEPT the Sense of SMELL
2.1 Sensory Data is sent DIRECTLY to the amygdala, where you process emotional info. It's also directly next to your memory centers. Hence why we react emotionally and have strong memories associated with smells.
2.1.1 With this knowledge of biology, companies adopt the function by utilizing scent machines within spaces to influence feelings and emotions. This could easily be part of an experiential designer's job description.
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