815501
Description
Mind Map by Marcus Danvers, updated more than 1 year ago
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Created by Marcus Danvers
almost 11 years ago
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(6) Voting behavior -
Short-term factors and voting
- More important in explaining
outcome of elections
- Policies
- Wrong policies can damage a party - 1983
labour "longest suicide note in history"
- Labour becoming electable
started with a policy review
- 2003 Torys try to be come more
electable by revising policies on the
Enviroment and Public services
- Wrong policies can damage a party - 1983
labour "longest suicide note in history"
- Performance
- the idea that "government lose
election; opposition so not win them"
- Labour 2010 performance was damaged by there lose of
repertation on the economy and the subsequent sharp recession
- However, tory lost in 1997, despite 7
years of steady economic growth
- the idea that "government lose
election; opposition so not win them"
- Leader
- parties place faith in there
leader to win the election
- Successful leaders have to
demonstrate a number of qualities
- Accessibility - Leaders must be telegenic
and demonstrate a relaxed "like-ability"
- Trust - voters need to believe
that what their leaders say is true
- Strength - Leaders have to demonstrate
that they can "run the show"
- Accessibility - Leaders must be telegenic
and demonstrate a relaxed "like-ability"
- Blair believed to be a electoral asset for
the 1997 and 2001 elections
- By 2005 personal appeal
had diminished significantly
- Not an electoral liability, Howard and
Kennedy behind him in the polls - 15%
- Not an electoral liability, Howard and
Kennedy behind him in the polls - 15%
- By 2005 personal appeal
had diminished significantly
- US-style televised debates enhanced
the importants of leaders for victory
- "Cleggmania" sweeped the country
due to Clegg success in the debates
- Less popular Lib Dem policy causted Cameron performance
in the debates to be increase - partly due to Mordock Papers
- "Cleggmania" sweeped the country
due to Clegg success in the debates
- Little evidence that the debates
had an impact on voters shifting
partys, marginal impact on turnout
- Did cause Brown to lag
further behind Cameron
- Did cause Brown to lag
further behind Cameron
- parties place faith in there
leader to win the election
- Party image
- Labour had a party image problem
in the 80's - "cloth cap" party
- 90's Conservatives had
a "nasty party" image
- "Get rich quick" associated ethos - little
sympathy for the younge and other minorities
- Rebranding procduced a 5% swing
form Labour to Conservatives
- Cameron try to "detoxify" the party image embracign "Green"
policies, more inclusive appeal and more open cercern about
plight of the poor and the role of public services
- "Get rich quick" associated ethos - little
sympathy for the younge and other minorities
- Party continual "rebrand" to try
and "connect" with voters
- Labour had a party image problem
in the 80's - "cloth cap" party
- Campaigning
- £40 million + spend on
campaiging in 2005
- The net impact of national campaigning may be less significant
than for example gettind the backing the Murdoch papers
- Little change on voters chioce
form campaign start to polling day
- Local campaigning can make a diffrence. Increased in
"targeting" voting for key seats has artaficially concentrated
their support to have the greates impact
- £40 million + spend on
campaiging in 2005
- Tactical voting
- used in large scale in 97, occurs when two parties are close to one another in
policy and ideological terms for their supporters to be willing to vote for the
other party in order to keep their least preferred party out of power
- 1997 and 2001 favoured Labour and
Lib Dem's and damaged Torys
- More complex in 2005 and 2010
- Divitions over Iraq war -
Labour and Lib Dem's
- Fewer Lib dem voters were willing to lend there votes to
Labour and Labour more willing to vote Lib Dem over Iraq
- Fewer Lib dem voters were willing to lend there votes to
Labour and Labour more willing to vote Lib Dem over Iraq
- Divitions over Iraq war -
Labour and Lib Dem's
- used in large scale in 97, occurs when two parties are close to one another in
policy and ideological terms for their supporters to be willing to vote for the
other party in order to keep their least preferred party out of power
- Explaining declining turnout
- Low turnout in 2001 and 2005 -
how can Democracy be "renewed"
- Reform - elctoral reform, e-democracy
and intro of compolsory voting
- Reform - elctoral reform, e-democracy
and intro of compolsory voting
- Two spcological factors
have impact on turnouts
- Link between turnout
and education
- Better more likely
- Should have increased due to high
levels of higher educations
- Better more likely
- Change in size of
ethnic minority
- How are more
likely not to vote
- Increase slowly in
population could casue fall
- How are more
likely not to vote
- Link between turnout
and education
- Partisan dealignment
may cause turnout fall
- A declin in party identification means that people may be
less concerned about the outcome of elections
- A declin in party identification means that people may be
less concerned about the outcome of elections
- May be the fact is there was "little encouragement
for people to vote" in 2001 and 2005
- A less than popular govt fitting a
more unpopular opposition
- Little choice in policy and ideas
- A less than popular govt fitting a
more unpopular opposition
- 2010, unpopular PM leading an unpopular Govt, confroning an
oppostion that only partially "detoxified" it image and whose
austerity package alarmed important sections of electorate
- Increassing turnout lie's with major
party themselves and there capacity to
regain public trust and credibitly
- Increassing turnout lie's with major
party themselves and there capacity to
regain public trust and credibitly
- Low turnout in 2001 and 2005 -
how can Democracy be "renewed"
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