Skyfall Case Study

Production
1. Big budget $150million
2. By Eon Films- Independent US/UK company
  1. Suspended thought 2010 becasue MGMs financial troubles
3. Directed by Sam Mendes & Produced by Michael G.Wilson
  1. First bond film to cross the $1billion mark
4. Profits
  1. The windfall will benefit producers,rightsholders & distributor Sony Picture
  2. Complicated deal that was heavily negotiated with Sony after MGM emerged with bankruptcy
5. Location
  1. Filmed in China
    1. 2nd highest box office gain
    2. Appeals to Chinese market
    3. Some parts were cut before it was shown in Chinese cinemas
Distribution
1. Shown on IMAX
  1. Earned $3.5million
2. 18thFeb2013=released on DVD & Blu-Ray in UK
3. 12thMarch2013=released in North America
Technology
1. First Bond film to have been shot digitally
  1. Made use of the ALEXA cameras
Marketing
1. $29million spent
2. Product placements
  1. Coke Zero
  2. Tom Ford-tailored suits
  3. Omega Seamaster watch
  4. Sony Xperia phone
3. James Bond skit at 2012 Olympics
4. Ocean Royale Aftershave
5. Tourism ad
6. Adele sang the theme song

Resource summary

	Created by Emily Costi-Mouyia about 7 years ago