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PLAN DE MERCADEO ESTRATÉGICO

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Pasos para la realización del plan de mercadeo desde la estrategia.
Maria Andrea
Mind Map by Maria Andrea, updated more than 1 year ago
Maria Andrea
Created by Maria Andrea about 7 years ago
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Resource summary

PLAN DE MERCADEO ESTRATÉGICO
  1. 1. Objetivo General
    1. Objetivo de mercadeo
      1. Objetivo de ventas
    2. 2. Grupo Objetivo
      1. Perfil Psicográfico
        1. Estilos de vida
      2. 3. Comunicación
        1. 4. Propuesta de Valor (ventaja competitiva)
          1. 5. Concepto Creativo
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