International Business Strategy

International Business Strategy

1. International Strategy

   • How Firms make choices concerning acquisition and use of sparce recources to achieve international objectives
   • Competitive Advantage
     • Developed Competencies
       • Skills / abilities to accomplish certain tasks. 
     • Higher profits
   • Strategic Planning
     • Where is it going
     • How will it get there
     • Assesment on completion
     • Process
       • 1. Analyze External
         • Recognize nature of key environmental forces
         • Determine how to react to changes
       • 2. Analyze Internal
         • Value Chain analysis
           • Assesment on interlinked activities in company to detemine added value
         • Knowledge as a controllable corporate resource
           • Knowlegde management
             • Id
             • Creation
             • Acquisition
             • Development
             • Dispersion
             • Exploitation
             • of competitively valuable knowledge
           • Tactic - Hard to express
           • Explicit - Easy to communicate
       • 3. Business & Mission
         • Mission Statement
           • Broad - Scope & Purpose
         • Vision Statement
           • Desired future position
         • Values Statement
           • Values , Beliefs , Priorities of Orgs Members
       • 4. Objectives
         • Direct Course of action
         • Maintain within boundary of mision
         • ensure continuation
       • 5. Quantify Goals
       • 6. Formulate Strategies
         • Action plans enabling orgs to reach objectives
         • Home Replication Strategy
         • Multidomestic Strategy
         • Global Strategy
         • Transnational Strategy
       • 7. Make tactical plans
         • Features
           • Sales Forecases
           • Budgets
         • Facilitators
           • Policies
             • Broad & Recurring
           • Procedures
             • Ensure uniformity

2. Market entry

   • Exporting
     • Direct
       • Most Common
     • Indirect
       • Costumer ( iC ) Exports
   • Contractual Agreements
     • Long-Term Non Eq
     • Licensing
       • Patents , Trademarks & Tech Processes
     • Franchising
       • Standard Packaging
   • Strategic Alliances
     • International Strategic Alliances
       • Muutual need and to share risk
       • Building
         • Dating  Imaging Initiating Interfacing Commiting Fine-Tuning 
     • International Joint Ventures
       • Seperate , legal entities
       • Acknowledge intent by partners & JV
       • Partnership between legally incorporated entitites
       • Equity held by partner
     • Consortia
       • Large # participants
       • Operate in location where none is active
   • Direct Foreign Investment
     • Influence
       • Timing
       • Contract
       • Cost structures
       • Tech & Knowledge Transfer
       • Product Differentation
       • Previous Exp
       • Advertising & Reputation barriers

3. Total Brand Experience

   • Product Experience
   • Shopping & service Experience
   • Consumption Experience