Social psychological explanations of celebrity attraction - social learning theory

kezzie.mutd
Mind Map by kezzie.mutd, updated more than 1 year ago
kezzie.mutd
Created by kezzie.mutd almost 6 years ago
348
0

Description

Mind Map on Social psychological explanations of celebrity attraction - social learning theory, created by kezzie.mutd on 06/10/2014.

Resource summary

Social psychological explanations of celebrity attraction - social learning theory
1 SLT - how it can explain celebrity attraction
1.1 SLT would suggest that we are attracted to celebrities because we have qualities that we admire because they have led to success
1.2 we want to be like them as we associate their behaviour and characteristics with the sort of fame and success we would like for ourselves - vicarious reinforcement
1.3 therefore study them and follow them in gossip magazines so we can find out more about them and imitate them
2 SLT - role models
2.1 SLT would predict that we are more likely to follow and imitate celebrities that we can identify with
2.2 for example the same age, gender, social background
2.3 younger people are more likely to to be interested in celebrities because they have more to learn by following them
3 Celebrity endorsement support
3.1 in support of SLT Escalis and Bettman (2008) - found that celebrity endorsement enhanced a product when the sonsumers aspired to be like the celebrity
3.2 they also found that consumers self-enhanced (felt more superior) if they connected themselves to a favourable celebrity and distanced themselevs from less favourable
3.3 these findings support the SLT idea the we imitate celebrities in order to hopefully gain some success
4 De Becker et al (2007)
4.1 surveyed over 800 people and followed this up with 103 in depth interviews
4.2 found the younger the person the more learned from the celebrity supporting the idea of age differences in learning
4.3 they suggest that celebrities are viewed as higher-status members of society and therefore are used for behaviour modelling
5 Cultural bias
5.1 there is cultural bias in a lot of the research into celebrity attraction has most has been completed in Western cultures
5.2 in non-western collectivist cultures where the emphasis is on group co-operation
5.3 and respect for family and elders is high - the attraction to copy celebrities may be less
Show full summary Hide full summary

Similar

Diffusion and osmosis
eimearkelly3
Biology AQA 3.1.3 Cells
evie.daines
Geography Coasts Questions
becky_e
Maths Revision
Asmaa Ali
An Inspector Calls
Georgia 27
GCSE Chemistry C1 (OCR)
Usman Rauf
Maths
xcathyx99
GCSE Revision Tips
miminoma
Meteorologia II
Adriana Forero
A Level: English language and literature techniques = Structure
Liam Quach
REGLAMENTO DE USO LEGAL, ADECUADO Y PROPORCIONAL DE LA FUERZA PARA LA POLICÍA NACIONAL DEL ECUADOR
edwin patrico