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Business Unit 1-Marketing

Dina Hamed

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Advantages of multi stage approach to pricing

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Price Note on Advantages of multi stage approach to pricing, created by james.bowditch on 31/07/2013.

Note by james.bowditch, updated more than 1 year ago

	Created by james.bowditch almost 12 years ago

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Breaks down the pricing decisions into delegatable proportions Reduces the risk of harming the corporate image Places the emphasis on intangibles in pricing

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