Marketing Tactics - created from Mind Map

Page 1

Tech Tactics

A Computer

A Fax Machine or Printer

Chat Rooms

Forums

Internet bulletin boards

Canned email

Bulk email

Audio and video postcards

A landing page

A merchant account

A shopping account

Auto-responders

A search engine ranking

Electronic brochures

RSS feeds

Blogs

Podcasting

A personal e-zine

Ads in other e-zines

E-books

Webinars

Word-of-mouse

Viral marketing

eBay and other auction sites

Click analyzers

Pay-per-click ads

Search engine keywords

Google ad words

Audio-visual aids

A meme

Sponsored links

Reciprocal link exchanges

Banner exchanges

Web conversion rates

Media Tactics

Television commercials

Billboards

Magazine ads

Radio spots

Newspaper Ads

Branded entertainment

Product placement

Being a radio talk show host

Being a TV talk show host

Buzz

Movie Ads

Public service announcements

Paper Tactics

Personal letter

Postcard

Postcard Decks

Classified ads

Free ads in shoppers

Circulars and fliers

Outside signs

Street Banners

Inside Signs

Posters

Door Hangers

Canvassing

Flip Charts

Reprints and blowups

Coupons

Brochures

Catalogs

Business directories

Direct Mail

A newsletter

Columns

Articles

Writing Books

Publishing on demand

Social Media Tactics

Facebook

Twitter

LinkedIn

Google +

YouTube

Foursquare

Vine

Yelp

Pinterest

Instagram

SCVNGR

Skype

Hootsuite

Content Sheets

Tweetdeck

Social Sprout

Blogs

RSS Feeds

Search Engine Optimization (SEO)

Video SEO

Design Tactics

Adobe Creative Suite

Adobe Photoshop

Adobe InDesign

Adobe Flash

Adobe Illustrator

Adobe Dreamweaver

Adobe After Effects

Adobe Acrobat

Microsoft office

Microsoft Word

Microsoft Publisher

Microsoft PowerPoint

Microsoft Paint

Final Cut Pro

GarageBand

Iphoto

Guerrilla Marketer Traits

A proper view of marketing

Passion

Speed

Enthusiasm

Sensitivity

Patience

Flexibility

Generosity

Self-confidence

Neatness

Aggressiveness

Competitiveness

High-Energy

Focus

Attention to detail

Ability to take action

Efficiency

Writing ability

Copywriting ability

Headline copy talent

Marketing Insight

A sense of urgency

Interpersonal Tactics

Your social demeanor

Your circle of influence

Your contact time with customers

How you say “Hello” & “Goodbye”

Your teaching ability

Word-of-mouth

Stories

Networking

Media Contacts

1Community Involvement

Club & association memberships

Honest interest in people

Follow Up

Speeches

Good telephone demeanor

Sales Training

Use of downtime

Joint Ventures

Referral program

Constant learning

Adopting a noble cause

Affiliate marketing

Office / Image Tactics

Identity

Business Cards

Stationery

A Toll-Free Number

A vanity phone number

A Value Story

The Yellow Pages

Your employees and reps

Employee Attire

Professional titles

Your Core Story

Location

An e-mail signature

Hours of operation

Days of Operation

Reputation

Credibility

Quality

Easy to business with

How you say “Hello” and “Goodbye”

Credit Card Acceptance

Financing availability

Satisfied customers

Selection

Price

Testimonials

A Name

A Theme line

Service

A designated guerrilla

Added Value Tactics

Free Consultations

Free Demonstrations

Free Seminars

Workshops

Teleseminars

Infomercials

Upgrade Opportunities

Extra Value

A Free Trial Offer

Contests and Sweepstakes

Limited time or quantity offers

Gifts

"A" List Customers

A benefits list

Baking or Crafts ability

Competitive Advantages

Guarantees

Gift Certificates

Luxury box at events

Miscellaneous

Telephone Marketing

Per-order & Per-inquiry advertising

A window display

Backend Sales

Letters of recommendation

Attendance at trade shows

Public relations

Fusion Marketing

Barter

List Building

Content provision

Free directory listings

A trade show booth

Special Events

A name tag at events

Lead buying

Marketing on hold

Subliminal Marketing

Brand name awareness

Intelligent positioning

Research studies

Specific customer data

Case studies

Sharing

Spying

Marketing Tactics