Are ideal target audience for our horror film is a 20 year old male who has interests in horror/action movies. They could be studying at university or in the world of work but would need to have a high enough disposable income to pay to watch the film. They could have interests in sports and music while still watching large amount's of horror films. They would have a good relationship with previous 20th century fox films and like the brand overall. They would need to live close to a cinema or supermarket to watch/buy the film. They would need to use the internet or watch television regularly in order to be targeted by are primary advertising campaign. This would allow us to easily market the film too him and if he lived near to a supermarket/cinema he could watch/buy the film without being put off by convenience.