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Quiz

5

strassam 7 perguntas

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Perguntas do quiz (7)

  1. 1public relations professionals use research for which of the following reasons?
    1. Aachieving credibility with management
    2. Bdefining audiences and segmenting publics
    3. Cformulating strategy
    4. Dtesting messages
    5. Eall of the above
  2. 2The use of existing information in books, articles, and electronic databases is known as:
    1. Aprimary research
    2. Bqualitative research
    3. Csummative research
    4. Dsecondary research
    5. Eprofessional research
  3. 3which of the following is NOT an example of qualitative research?
    1. Amail surveys
    2. Bfocus groups
    3. Cin-depth interviews
    4. Dobservation
    5. Erole-playing strategies
  4. 4The most precise random sampling is usually done from:
    1. Alists that give the name of everyone in the targeted audience
    2. Bspecialized public relations firms
    3. Cfederal government agencies
    4. Dimpetus from exploratory focus groups
    5. Eprecision content analysis
  5. 5The first element in a public relations plan is a:
    1. Acalendar/timetable
    2. Bdevelopment of strategies and tactics
    3. Csetting of objectives
    4. Dsituation analysis
    5. Ecrafting of news releases
  6. 6Which of the following is an example of an informational objective?
    1. Aattendance figures
    2. Bwebsite hits
    3. Crespondent awareness level
    4. Dadvertising equivalency
    5. Ebehavior change
  7. 7which is NOT an element of Ketchum's strategic planning model?
    1. Afacts
    2. Bgoals
    3. Caudience
    4. Dkey messages
    5. Eall of the above

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Quiz sobre 5, criado por strassam em 25-10-2015.
Idioma
English
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