preposiciones

PLANIMETRY

Is a measuring instrument of plane surfaces used for planning physical areas because 3D spces can be represented in 2D maps..

PLANOGRAM

VISUAL MERCHANDISING

STORE PLANNING

LOOP OR RACETRACK

GRID LAYOUT

FREE FLOW LAYOUT

Are diagrams of fixtures and products that illustrate where retail products should be displayed, usually on a store shelf.

A planogram defines products location and their quantity

Is a tool to achieve sales, targets and enchance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy.

Distribution of products on shelves must be made in accordance with the necessities and the stores objectives.

It is important that the stores layout and general appearence work together to attract customers and motivate them to buy.

This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store

DISADVANTAGES

The linear pattern is repetitive and creates a monotonous enviroment.

ADVANTAGES

It permits better visibility of merchandise.

Design and cost are efficient.

Is useful for discount of departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

Are very flexible, they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments.

DISADVANTAGES

- This layout is costly to design, construct and maintain.

ADVANTAGES

- This design facilitates impulse buying.

- The fashion merchandise is prominently displayed on these main aisles.

ADVANTAGES

-It motivates shoppers to spend more time in the store and explore merchandise.

-It generates sales and profits through impulse shopping.

DISADVANTAGES

-The space store has an inefficient use.

-Traffic flow is not smooth and customers shopping patterns could be not predictable.