Flashcards
PR
Flashcards do conjunto (4)
- 1Power of persuasion-evidence
-facts
-emotions
-personalizing
-appealing to you - 2Laws of public opinionSocial proof
Scarcity
Commitment/Consistency
Authority
Liking
"What?" element - 3SponsorshipCommercial deal where business provides support for an event
Individuals, pvt companies, gvnt agencies, industry associations, educ inst.
image, association, awareness, differentiation, high visibility, show attributes, entertaining clients, repositioning, sales, media coverage - 4HR management in events-Planning
-Recruiting (Knowing the job, contact people, laws)
-Job description (title, department, reports to, job description, responsibilities)
-Job specification (experience, education, skills, knowledge, characteristics)
-Internal (employee referals)/ External (competition, agencies, ads, unis)
-Selection (application form, written test, performance simulation test) Interviews - Background investigation - Physical examination
-Orientation (introduce employee)
-Training (On the job -Job rotation, internships, coaching/Off the job -classroom, films and videos, vestibule)
-Appraisal (graphic rating scale, critical incidents, written essays, comparison, management by objective, 360* appraisal)
Informações
- Descrição
- Event Management FlashCards sobre PR, criado por Hansa Luximan em 18-06-2014.
- Criado por
- Hansa Luximan
- Visualizações
- 21
- Avaliação