1581447
Description
Flashcards by Lena Snook, updated more than 1 year ago
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Created by Lena Snook
almost 10 years ago
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| Question | Answer |
| Communication | Transportation of messages |
| Press agentry/publicity | 19th century growth in newspapers Advertisers given free puffs/advertorials First use of press agents PT Barnum: Press agent Responsible publicity still a mainstay of PR |
| Public Information | Ivy Lee called the 'father of PR' He was a consultant to some high-profile clients Providing truthful information |
| Two-way asymmetrical | Edwards Bernay's often considered the pioneer exponent of persuasive campaigns Use feedback of recipients to make the message more effective rather than responding to feedback |
| Two-way symmetrical | James Grunig Develop in 1980s A spirit of understanding that sees the organisation as fluid with its environment Mutual understanding |
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