History, Evolution and Importance of relationships

Lena Snook
Flashcards by Lena Snook, updated more than 1 year ago
Lena Snook
Created by Lena Snook about 7 years ago


Flashcards on History, Evolution and Importance of relationships, created by Lena Snook on 11/04/2014.

Resource summary

Question Answer
Communication Transportation of messages
Press agentry/publicity 19th century growth in newspapers Advertisers given free puffs/advertorials First use of press agents PT Barnum: Press agent Responsible publicity still a mainstay of PR
Public Information Ivy Lee called the 'father of PR' He was a consultant to some high-profile clients Providing truthful information
Two-way asymmetrical Edwards Bernay's often considered the pioneer exponent of persuasive campaigns Use feedback of recipients to make the message more effective rather than responding to feedback
Two-way symmetrical James Grunig Develop in 1980s A spirit of understanding that sees the organisation as fluid with its environment Mutual understanding
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