History, Evolution and Importance of relationships

Question	Answer
Communication	Transportation of messages
Press agentry/publicity	19th century growth in newspapers Advertisers given free puffs/advertorials First use of press agents PT Barnum: Press agent Responsible publicity still a mainstay of PR
Public Information	Ivy Lee called the 'father of PR' He was a consultant to some high-profile clients Providing truthful information
Two-way asymmetrical	Edwards Bernay's often considered the pioneer exponent of persuasive campaigns Use feedback of recipients to make the message more effective rather than responding to feedback
Two-way symmetrical	James Grunig Develop in 1980s A spirit of understanding that sees the organisation as fluid with its environment Mutual understanding

Resource summary

	Created by Lena Snook over 9 years ago