History, Evolution and Importance of relationships

Lena Snook
Flashcards by Lena Snook, updated more than 1 year ago
Lena Snook
Created by Lena Snook about 7 years ago
13
1

Description

Flashcards on History, Evolution and Importance of relationships, created by Lena Snook on 11/04/2014.

Resource summary

Question Answer
Communication Transportation of messages
Press agentry/publicity 19th century growth in newspapers Advertisers given free puffs/advertorials First use of press agents PT Barnum: Press agent Responsible publicity still a mainstay of PR
Public Information Ivy Lee called the 'father of PR' He was a consultant to some high-profile clients Providing truthful information
Two-way asymmetrical Edwards Bernay's often considered the pioneer exponent of persuasive campaigns Use feedback of recipients to make the message more effective rather than responding to feedback
Two-way symmetrical James Grunig Develop in 1980s A spirit of understanding that sees the organisation as fluid with its environment Mutual understanding
Show full summary Hide full summary

Similar

GCSE History – Social Impact of the Nazi State in 1945
Ben C
Using GoConqr to study History
Sarah Egan
The Berlin Crisis
Alina A
Weimar Revision
Tom Mitchell
History of Medicine: Ancient Ideas
James McConnell
Hitler and the Nazi Party (1919-23)
Adam Collinge
Conferences of the Cold War
Alina A
Bay of Pigs Invasion : April 1961
Alina A
Germany 1918-39
Cam Burke
3. The Bolshevik's Seizure of Power
ShreyaDas
History- Medicine through time key figures
gemma.bell