Flashcards

Services

gmt r Inglês 15 flashcards

Flashcards do conjunto (15)

1Mega Trends to know more abt. services...
2Servitization Definition...
3Explain Tower of Babel...
4Definition of services: ancient...
5Definition of services: Hill, 1977...
6Definition of services: PPO...
7Definition of services: IHIP...
8Definition of services: II-View...
9Definition of services: III-View...
10ICT drives all III-Dimentions towards services and thus causes servitizationex: personalized watch (online shopping)
11Service-Dominant Logic vs. Goods-Dominant Logic...
12What do we need to co-create value?...
13Different types of electronic service encounters1. Technology-Free: customer and provider engaged directly to each other. technology doesn't play a role. (doctor)
2. T-assisted: provider rely on tech. (radiology)
3. T-facilitated: both parties have access to the same tech. (bank)
4. T-mediated: the only way customer and server interact to each other rely on tech.
5. T-generated: there is no human provider. cust. interact directly with tech.
14Digitization vs. Digitalization...
15Digital Transformations: Definition and 3 Characteristics...