1705261
Descrição
FlashCards por Heather Larkin, atualizado more than 1 year ago
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Criado por Heather Larkin
aproximadamente 11 anos atrás
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| Questão | Responda |
| Audience Research Methods By Heather Larkin | Audience can be measured in many ways, by quantitative research techniques such as analysis sales, subscriptions, ratings and figures, which produce a number/percentage of data. |
| National Readership Study (NRS) | The NRS is dedicated to producing audience research for print advertising and it is highly valued by the public. |
| Broadcasters' Audience Research Board (BARB) | BARB provides official measurements of UK audiences for television. It estimates the number of people watching television, which channels, which programmes and at what time. |
| Internet Movie Database (IMDB) | IMDB is a useful website that is a database of films. It can be used to find genre, sub-genre, ratings, actors and the audience of a film. |
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