Audience Research and Feedback

Start with research methods

Begin with the Audience Research mind map for an overview of questionnaires and focus groups. It describes focus groups as people brought together to discuss a product or provide feedback. The Audience research mind map gives another view of focus groups, describing a group interview moderated by a leader.

Next, use the Audience Research Methods flashcards to explore ways audiences can be measured. The deck includes the National Readership Study and the Broadcasters’ Audience Research Board.

Explore surveys and feedback

The mind map Using New Media Technologies to Collect Audience Feedback describes using SurveyMonkey to create an accessible survey. For another example, the slides about a media survey describe research into a target audience’s views on horror film openings.

Move between these resources and the focus group maps to see how different research activities are presented. You can note what each resource says about its audience and how feedback is collected, then return to the maps to check your notes.

Connect your study to Audiences

Audience Research and Feedback is part of the Audiences unit in Media studies. The flashcard deck on audiences and research brings audience types and research terms together. The slides Media theories and audience research also present audience theories alongside products.

Use these resources alongside the research maps to connect the methods with the audiences being studied. Although this page has no quizzes, a free account lets you make your own quizzes and save your scores. Turn a few points from a map into questions, then check your answers against the resource.

Choose a map and a flashcard deck to use together as you work through the unit.