Flashcards
COM 230 Final Concepts
Flashcards do conjunto (24)
- 1Aristotle's Five Cannons of Rhetoric1) Invention
2) Arrangement
3) Style
4) Delivery
5) Memory - 2Assumptions of the Narrative Paradigm1) Humans are storytellers
2) Decision - Making & communication are based on good reasons
3) Good reasons are determined by issues
4) Rationality is based in people's awareness - 3Three Types of Coherence1) structural - flow
2) material - degree of congruence
3) characterological - believability of characters - 4Criticisms of the Narrative Paradigm1) broad
2) testability - 5Assumptions of Cultivation Analysis1) underscores the uniqueness of TV in the media
2) TV is a storyteller
3) TV shapes our society's way of thinking
4) The influence of TV is limited - 6Four Steps of Cultivation Analysis1) conduct a message
2) formulate questions about viewer's social realities
3) ask viewers about TV exposure
4) compare social realities of light & heavy viewers - 7PAT Coding SchemeP - perpetrator - person acting violently
A - aggressive act - kind of violence
T - Target - recipient of violence - 8First and Second Order of Cultivation EffectsFirst Order - Learning new facts
Second Order - hypotheses - 9Criticisms of Cultivation Analysis1) utility
2) test of time - 10Catharsisliving vicariously through violence; less likely to act violent
- 11Desensitizationmore exposure to violence; less sensitive
- 12Social Learning Theorymedia violence makes us violent
- 13Difference between Disinhibition and DesensitationDisinhibition reduces how we perform violent behaviors, while Desensitization makes us less sensitive to seeing it
- 14Model of Social Learning1) Behavior of the model must be copied
2) Behavior must be retained
3) Behavior could be produced depending on certain factors - 15Criticisms of Media Effect Theories1) SLT - utility
2) Catharsis - test of time & parsimonious
3) Desensitization - parsimonious - 16Schramm's Fraction of Selectionexpected rewards/expected effort
ex: horror movie at the theatre vs movie at home - 17Maslow's Hierarchy of Needs (Bottom to Top)1) Biological/Physical
2) Security/Safety
3) Social/Belonging
4) Ego/Self-Respect
*5) Self-Acutalization (few people get here) - 18McQuail's Media Use Typologies1) diversion from daily problems
2) personal relationship with media
3) personal identity psychology
4) surveillance, how media can help accomplish goals - 19Types of Audience Activity1) Utility - media has uses
2) Intentionality - prior motivation influences TV
3) Selectivity - media can reflect interests
4) Imperviousness - construct own meaning from context - 20Types of Politeness Strategies1) Bald on Record - no face protection
2) Positive Politeness - attempts to minimize threats to positive face
3) Negative Politeness - appeal to one's desire for autonomy
4) Indirect (off-record) - avoid threatening all faces - 21Conflict Management Strategies1) Avoiding
2) Obliging - passive
3) Compromising
4) Dominating - 22Process of Silencing1) Ridicule
2) Ritual
3) Harassment - 23Criticisms of MGT1) lack of utility
2) heurism
3) test of time - 24Forms of Overaccomodation1) Sensory - adapts to limited (blind)
2) Dependency - assigns listener lower-status role
3) Intergroup - lump listeners into big group
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- FlashCards sobre COM 230 Final Concepts, criado por alwaysblonde225 em 12-12-2013.
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