3.3.4: Making marketing decisions: using marketing mix

Questão	Responda
Integrated Marketing Mix:	*how the 7P's work together and complement each other in order to be successful and competitive
Aim of Integrated Marketing Mix:	-maximise sales/profit -create a brand -develop customer loyalty -create USP -be more competitive
E-commerce: (Advantages/Disadvantages)	*commercial transactions conducted online via the internet Advantages: -Greater location access -Less overhead costs as no need for physical store -Less waiting/on hold/queues -convenient -fitting for consumer demands on now Disadvantages: -initial cost lack of USP/personal touch -inability to try product beforehand -need for internet connection -limited customer service

Resumo de Recurso

	Criado por Ashleigh-Jade Jones aproximadamente 7 anos atrás