Mapa mental
Factors affecting exposure & attention
Conteúdo do mapa
Factors affecting exposure & attention
Stimulus factors
- Size & Intensity
- Position
- Format
- Color & Movement
- Contrast
- Compressed Messages
- Info Quantity
- Isolation
Individual factors
- Interest
- Perceptual Vigilance
- Perceptual Defence
- Needs
- Interest
Situational factors
- Program Involvement
- Situation
Non-focused Attention
- Hemispheric Lateralisation
- Subliminal Messages
Informações
- Descrição
- DIploma Retail Buying Behaviour Mapa Mental sobre Factors affecting exposure & attention, criado por yueting em 27-05-2013.
- Criado por
- yueting
- Visualizações
- 38
- Tags
- Avaliação