Mapa mental
Factors affecting exposure & attention
Contenido del mapa
Factors affecting exposure & attention
Stimulus factors
- Size & Intensity
- Position
- Format
- Color & Movement
- Contrast
- Compressed Messages
- Info Quantity
- Isolation
Individual factors
- Interest
- Perceptual Vigilance
- Perceptual Defence
- Needs
- Interest
Situational factors
- Program Involvement
- Situation
Non-focused Attention
- Hemispheric Lateralisation
- Subliminal Messages
Información
- Descripción
- DIploma Retail Buying Behaviour Mapa Mental sobre Factors affecting exposure & attention, creado por yueting el 27/05/2013.
- Creado por
- yueting
- Visitas
- 38
- Etiquetas
- Valoración