Data Mining

Data Mining

1. Customer Relationship Management

   • Produced data
     • Transaction processes
     • Collected, Clean and summarized
   • Loyalty

2. Accumulated knowledge

3. Data Warehouse

   • Historical record
   • Brings together from many sources

4. Collection of tools and techniques

5. Meaningful patterns

6. Large volumes

7. Results

   • Directs products and services accurately
     • Provide special services
     • Recommendations
   • Feedback for other processes
   • Change over time

8. Information is a product

   • Decision making

9. Data Miner

   • Soft skills
   • Numbers and statistics

10. Virtuous cycle

    • Identify
    • Transform
    • Act
    • Measure