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MODERN ARCHITECTURE by Jack Zheng

Jack Zheng Architecture Inglês

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Source of Inspiration
Target Audience
- Age
  - 30-50 years old
  - Family
  - Couples
Component
- Name Generation
  - Using my own Surname
    - Zheng
      - similar Pronunciation
        Zen
        ZENDAM Real Estate PTY LTD
  - want the company to be famous and big in name
    - Using the word "Big"
      - want to use my own foreign language (Chinese/mandarin)
        Big in Mandarin is 大 in pinying is DA
  - want to use the word M
    - The shape of M can have a picture of big buildings together
      - can also rhyme with DA to DA+M = DAM
  - Real Estate company
    - Own Real Estate company
      - Add "PTY LTD"
- Logo
  - Color
    - Yellow for Optimism (Clarity/Warmth)
    - Red for Excitement (youthful/Bold)
    - Purple can be for creative (Imaginative/Wise)
    - Blue stands for trust (Dependable/ Strength and Power
    - Green for peaceful (Growth/Health)
  - Online Ideas with shapes and Etc.
- poster
Theme
- Holiday
- Relaxation
Principles + Elements
- Less is More
- Abstraction
- Simplicity form/ Clean Lines
Location
- Up in the Mountain
- Beach
- The coast
Main importance is functionality
- Clean living spaces
- Built for efficiency and relaxation
Designers
- A custom-made sofa anchors the living area of an Aspen, Colorado, house with interiors by "Shelton Mindel."
- Steven Harris and interior designer Lucien Rees Roberts, monumental bookshelves delineate the living and dining areas
- KZ Architecture. It is located in Golden Beach, Florida, and has a warm and easy elegance.
- Tod Williams Billie Tsien Architects
- Peter Downes
- Peter Taylor from Taylor'd Distinction
- Sarkis Gemayel director / responsible architect
- Rob Mills (its unique positioning between coast and forest, and the climatic conditions, informing the built outcomes.)
stylistic Design
- Geometric shape
  - strong lines
  - Rectilinear,use of cubes
  - Open plan and grid like
    - Use of voids and spaces
      - Feeling of weightlessness
        Ribbon windows and panoramic views
        Natrul Light
Materials
- Lack of joins- whitewashing
- High tensile strength of new materials