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Mapa mental

Which strategy when

Cecilia| Velazquez Espanhol

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Which strategy when

  1. Depending on company circumstances

    • Resources available and how to put them toghether
      • Well assembled create competitive advantage
        • Asses the status of your company, stable, dinámic, in between
          • Stable standards are well defined, product spectating is clear
          • Dinamic might have not standard, rpduct life short
  2. Market changing

    • Strategy planing
      • Market analysis
      • Hefty binders
      • Frameworks
        • Strategy of position
          • When industries are stable
          • Selecting a valuable and unoccupied industry position
            • Competitive advantage:attractive market, industry stability, reinforcement, remains value until shifting a strategy position
        • Strategy of leverage
          • Having valuable pieces and making smart moves with them
            • When market is moderate
        • Stratégie of oportunity
          • For dinámic industries
            • Competitors come and go, customers modify experiences
              • Capture opportunities that create series of temporary competitive advantage
      • Observing market leaders archetypal strategy
      • Understanding circumstances
        • Where do my product fits: product life circle
      • Resources stock asses, and links between them
        • Strategically resources are valuable, rare, inimitable, nonsubstitutable
        • Determine relatonships
          • Tight linked resources create defensive positions
          • Loos are easier to change
  3. Positionstrategy

    • Selecting valuable an unoccupied industry positions
      • Create linking company resourses
    • Make smart moves on your position

Informações

Descrição
Christopher B. BINGHAM, Kathleen M. EISENHARDT, Nathan R. FURR
Visualizações
17
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