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Strategy
- Strategy is the great work of the organization. In situations of life or death, it is
the Tao of survival or extinction. Its study cannot be neglected.−Sun Tzu, The
Art of War
- Strategy is about achieving
success.
- Common elements in successful
strategies
- clear goals,understanding
the competitive
environment,resource
appraisal, and effective
implementation
- clear goals,understanding
the competitive
environment,resource
appraisal, and effective
implementation
- Common elements in successful
strategies
- Strategy is not a detailed plan or program of instructions; it is a
unifying theme that gives coherence and direction to the
actions and decisions of an individual or an organization.
- Strategic fit
- link between the firm and its external
environment.
- This refers to the consistency
of a firm’s strategy, with the
firm’s external environment
andwith its internal
environment, especially with
its goals and values and
resources and capabilities.
- This refers to the consistency
of a firm’s strategy, with the
firm’s external environment
andwith its internal
environment, especially with
its goals and values and
resources and capabilities.
- create a consistent strategic position
and direction of development.
- link between the firm and its external
environment.
- WHY,WHERE,HOW?
- Why Do Firms Need Strategy?
- Strategy as Decision Support
- -simplifies decision
making by constraining
the range of decision
alternatives,permits the
knowledge of different
individuals,It facilitates
the use of analytic tools
- -simplifies decision
making by constraining
the range of decision
alternatives,permits the
knowledge of different
individuals,It facilitates
the use of analytic tools
- Strategy as a Coordinating Device
- CEO can communicate the identity, goals,
and positioning of the company to all
organizational members.
- CEO can communicate the identity, goals,
and positioning of the company to all
organizational members.
- Strategy as Target
- strategy is not only to establish a direction for the firm’s
development but also to set aspirations that can motivate
and inspire members of the organization.
- strategy is not only to establish a direction for the firm’s
development but also to set aspirations that can motivate
and inspire members of the organization.
- Strategy as Decision Support
- Where Do We Find Strategy?
- “Why we exist.”,“What we believe in and how we will behave.”,“What we want to be.”
- “Why we exist.”,“What we believe in and how we will behave.”,“What we want to be.”
- How Is Strategy Made? The Strategy Process
- Should managers seek to formulate strategy through a rational systematic process?
- is the best approach in a turbulent world to respond to events while maintaining some sense of
direction in the form of goals and guidelines?
- Should managers seek to formulate strategy through a rational systematic process?
- Why Do Firms Need Strategy?
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