Mapa mental

Orchestras: How to create classic music forthe masses (by Gerardo Muñoz)

Gerardo Muñoz Inglês

Conteúdo do mapa

Aging Audiences
- Increase exposure with younger people
- Adapt to new times and generations
- Bring Joy and freedom
- Speak to the heart
- Family firendly
Live Performance Format
- make environment more fiendly and interactive
  - Remove constraints and burden
- Leverage audio technology
- Different scenario sizes
- Add visual content and other effects
Classical Music
- Make known music waltzable
- Shorten classic pieces
- Mix playlist with other themes
Revenue, Cost and ROI
- Reduce # of orchestra members
- Keep production cost low
- Leverage global tours
- Invite low cost young music genius
- Reduce music complexity
Channels and additional revenue streams
- DVDs
- CDs
- Movies
- Merchandise and souveniers

Descrição: Based on Insead Business School article A Maestro without Borders: How André Rieu Created the Classical Music Marget for the Masses. Mind Map by Gerardo Muñoz Alarcón
Criado por: Gerardo Muñoz
Visualizações: 19
Tags: strategy classic music
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