Market segmentation

Market segmentation

1. BEHAVIORAL SEGMENTATION

   • Loyalty status
   • Uses
   • User status
   • Benefit segmentation
   • Ocassion segmentation

2. DEMOGRAPHIC SEGMENTATION

   • Age
   • Gender
   • Family
   • Race
   • Occupation
   • Income
   • Religion
   • Nationality

3. PSYCHOGRAPHIC SEGMENTATION

   • Social class
   • Lifestyle
   • Personality

4. GEOGRAPHIC SEGMENTATION

   • Density
   • Climate
   • World region or country
   • Country region
   • City size

5. *Maria Nahomy Arvizo Maynez *POIBIS71M *Market research

Imagens e arquivos do mapa