Consumer behavior

Consumer behavior

1. Attitude

   • Consumer attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product.

2. Belief

   • plays a vital role for consumers because, it can be either positive or negative towards an object.

3. Business buyer behavior

   • Business buyer behaviour is the intent and behaviour shown by companies and employees into making purchases for the organization.

4. Consumer buying behavior

   • is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

5. consumer market

   • is a marketplace consisting of household consumers who buy goods for individual or family consumption.

6. Culture

   • Marketers, analysts and consumers themselves use an awareness of culture to learn how and why consumers in a particular culture behave the way they do.

7. Groups

   • Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives.

8. Learning

   • involves changes in an individual’s behavior arising out of the experience.

9. Lifestyle

   • fers to the way consumers live and spend their time and money.

10. Motive

    • processes that drives in a person to perceive a need and pursue a definite course of action to fulfill that need.

11. New product

    • Initiating the process of new product development based on consumer needs and by satisfying their expectations

12. Perception

    • Our perception of the stimuli and the situation plays an important role on our behavior is the critical activity that links the individual consumer to a group, situation and marketer influences.

13. New task

    • The new task is a business buying situation in which the buyer purchases a product or service for the first time.

14. Opinion leaders

    • are influential members of a community, group, or society who others turn to for advice, opinions, and views