consumer behavior

consumer behavior

1. consumer market

   • Is a marketplace consisting of household consumers who buy goods for individuals or family consumtions.

2. New Task

   • Is a bussiness buying situation in wich a buyer purchases a product or service for the first time.

3. culture

   • A specific type of marketing that is greated towards promoting a message to a certain gtoup of potential purchasers from a particular culture or demographic.

4. opinion leaders

   • An opinion leader influences the actions or attitudes of other people who are looking for an expert opinion.

5. Attitude

   • is about what the consumer feels about a product

6. Belief

   • are the knowledge and inferences that a consumer has about products/brands and possible benefits derived from using them.

7. Business buyer behavior

   • Is the concept of understanding the needs and wants of a business and making appropiate purchases, wich helps a company make profits.

8. Consumer buyer behavior

   • Is the sum totl of a consumer's attitudes, preferences, intentions and decisions regarding the consumer's behavior in the marketplace when purchasing as product or service.

9. Groups

   • biuld aspirations for the individual and, help him to choose the product for a particular lifestyle. They are small groups that consist of family, close friends, wok groups, neighbours or any other group you associate with.

10. Learning

    • learning involves changes in an individual's behavior arrising out of the experience. this knowledge casn be obtained from reading, discussing, observing, thinking, etc.

11. Lifestyle

    • refers to the way consumers live and spend their time and money.

12. Motive

    • Motivation is an inner drive that reflects goal-directed arousal. Is a desire for a product, service, or experience.

13. New Product

    • Is a process of promoting and selling a product to a costumer

14. Perception

    • A marketing concept that encompasses a costumers impression, awareness and or consciousness about a company or its offerings.