Design Thinking

Design Thinking

1. How to Make Design Thinking Part of the Innovation Drill

   • Begin at the beginning.
     • Design thinking will help you explore more ideas more quickly than you could otherwise.
   • Take a human-centered approach
     • Innovation become a factor in human behavior, needs, and preferences.
   • Try early and often
     • Create an expectation of rapid experimentation and prototyping
   • Seek outside help.
     • Expand the innovation ecosystem
       • By looking for opportunities
   • Blend big and small projects
     • Is incharge of manage a portfolio of innovation
   • Budget to the pace of innovation
     • The market became unpredictable
       • Rethink your funding aproach
   • Find talent any way you can.
     • Look for people with more-conventional design backgrounds can push solutions far beyond your expectations
   • Design for the cycle.
     • The full cycle
       • Builds better judgment

2. Getting Back to the Surface

   • Lead to innovation that goes beyond aesthetics
     • Publish photographs of the newest
       • Emotional connection to a product
     • Sophisticated experiences
       • Emotionally satisfying and meaningful
         • A complex combination
           • Prducts
           • Services
           • Spaces
           • Information

3. Design Thinker´s personality profile

   • Characteristics
     • Integrative thinker
       • Analytical Process
       • Anallyze all aspects of problems
       • Improve the alternative
     • Optimisim
       • Belives in solution
       • Focus on positive ways
       • Look for a new direction
     • Collaboration
       • Team work
       • Share knowledge
     • Empathy
       • Imagine
         • Perspective
         • Solution
         • Observation
           • Things that nobody see

4. Getting breath the surface

   • Development process
     • Market growth
       • New products
       • New technologies
       • Improving the perception of customer
       • Using strategies
         • Comunication
         • Advertasing
   • Kaiser
     • Looked for high quality
       • Customer service in health
         • Doctors
         • Nurse
         • Administration
         • New ideas using the innovation as a tool.
     • New proyects
       • Finding the problem
       • Listenning customers
       • Making solution

5. Taking a system view

   • Principle of design to innovate and ofrate value
     • Conditions
       • Cultural
       • Socio economic
   • Eye to care system
     • Eye camps
       • Free services for people in need
       • Special treatment
       • Special needs
       • Specialized data
   • System care
     • Characteristics of design thinking
       • Systemic solution to a complex social and medical problem

6. How design thinking happen

   • Brilliant ideas doesn´t pop up fully formed
     • Is the result of hard work
     • Discovery process
     • Interactives cycle
     • Testing
   • Design process
     • System of space
       • Is related with the activities that form a constant innovation
   • Design thinking
     • Process that achive results
   • Design projects
     • Inspiration
       • Motivation for search into a solution
     • Ideation
       • Develope ideas and leads to solution
     • Implementation
       • The ideas are refinend and leads directions taken

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